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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. United Breweries’ Sheikhawat Says Beer Is ‘Socially Acceptable’

Samar Singh Sheikhawat, vice president of marketing at United Breweries Ltd. (UBBL), comments on the growth of the mild beer market in India. Sheikhawat spoke in a phone interview from New Delhi.

United Breweries, the maker of Kingfisher, India’s largest beer brand, introduced Heineken in the world’s second-most populous nation on Aug. 9.

“Eighty percent of the market is strong beer and the balance is the mild beer market. That market has now started growing in the last 1 1/2 to 2 years after being flat for about 3 years. At the top end of this market a significant crust is forming -- the super-premium, mild beer market -- which today consists of Kingfisher Ultra, Carlsberg, imported beers and now Heineken. If you put all that together, this year it will be about two million to three million cases.

‘‘I would estimate that the rate of growth of this market is about 30 percent to 40 percent year-on-year. While it’s a small market in absolute size, the rate of growth is high.

‘‘There’s a large youth population that is obviously the target for beer. It is getting socially acceptable to drink, especially beer.

‘‘When we were going to launch Kingfisher Ultra two years ago, we used to wonder who would buy a 100-rupee ($2.2) beer. But today, Kingfisher or the mainstream beers are close to 90 or 95 rupees. What was considered a barrier for beer doesn’t exist anymore. People are willing to pay for quality.’’

13 Авг. 2011



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