Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. United Breweries’ Sheikhawat Says Beer Is ‘Socially Acceptable’

Samar Singh Sheikhawat, vice president of marketing at United Breweries Ltd. (UBBL), comments on the growth of the mild beer market in India. Sheikhawat spoke in a phone interview from New Delhi.

United Breweries, the maker of Kingfisher, India’s largest beer brand, introduced Heineken in the world’s second-most populous nation on Aug. 9.

“Eighty percent of the market is strong beer and the balance is the mild beer market. That market has now started growing in the last 1 1/2 to 2 years after being flat for about 3 years. At the top end of this market a significant crust is forming -- the super-premium, mild beer market -- which today consists of Kingfisher Ultra, Carlsberg, imported beers and now Heineken. If you put all that together, this year it will be about two million to three million cases.

‘‘I would estimate that the rate of growth of this market is about 30 percent to 40 percent year-on-year. While it’s a small market in absolute size, the rate of growth is high.

‘‘There’s a large youth population that is obviously the target for beer. It is getting socially acceptable to drink, especially beer.

‘‘When we were going to launch Kingfisher Ultra two years ago, we used to wonder who would buy a 100-rupee ($2.2) beer. But today, Kingfisher or the mainstream beers are close to 90 or 95 rupees. What was considered a barrier for beer doesn’t exist anymore. People are willing to pay for quality.’’

13 Авг. 2011



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories