Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
MillerCoors Discontinues MGD 64 Lemonade Beer Launched In May
MillerCoors, the second-largest U.S. beer maker by revenue, introduced the low-calorie lemonade-flavored beer in May as a limited-edition summertime product, expanding from its three-year-old Miller Genuine Draft 64 beer. The number refers to the beer's calorie content.
"Winning in beer requires testing the bounds of the market with innovation," the company said in a statement. "With that commitment, however, comes a recognition that not every innovation will succeed."
MillerCoors is telling distributors that it will buy back all MGD 64 Lemonade currently in warehouses, where legal. It will also cover destruction costs up to $2.50 per case.
The company's prior foray into flavored beers--the lime-flavored Miller Chill introduced in 2007--started out strong but sales slid after larger rival Anheuser-Busch InBev NV (ABI.BT, BUD) unveiled Bud Light Lime the next year.
The beer market has been pressured in recent years as stubbornly high unemployment among its core consumers keeps discretionary spending in check. In May, MillerCoors reported volume fell 1.4% from the prior year. Coors Light and Miller Lite sales improved, but MGD 64 saw double-digit declines.
15 Авг. 2011