The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken launches innovative new global design project
‘Open Design Explorations Edition 1: The Club’ is the first project in a strategic, new design initiative that will extend Heineken’s commitment to innovation by going beyond the design of beer packaging and focusing on the consumer experience in a bar. ‘Open Design Explorations’ seek to generate pioneering concepts for the social environment and beer moments through ‘open innovation’, a process that will see Heineken co-creating with emerging creative talent and specialised design studios.
Mark van Iterson, Manager Global Heineken Design & Concept said, “Heineken is recognised around the world for its creative excellence. At the recent Cannes Lions Creativity Festival in June the company received seven awards, including a Silver Lion in the design category for our STR aluminium black light bottle. The Open Design Exploration project will enable us to build on the creative momentum that exists in the brand and help us to create nightlife environments that deepen the bond that we enjoy with our consumers.”
‘Edition 1: The Club’ sees the brand targeting the global design audience for the first time by offering emerging designers across various disciplines a unique opportunity to become part of the global design conversation. Designers will be encouraged to uncover insights from club life around the globe, exchange ideas with esteemed peers and challenge pre-conceived notions of what a club environment should be by creating innovative design concepts that will be used to produce a concept club.
The project is focused on four important markets to the company – Brazil, Italy, USA and Japan – and will be activated through social media, experiential, partnerships and PR.
Mark van Iterson, added: “Our ambition is push boundaries in club design, and help to make an impact on the clubbing environment around the world. Through the first exploration, ‘The Club’, we will engage with our consumers, involve them in a conversation and then have the designers create truly pioneering concepts for the nightlife social environment. We are excited by the prospect of what the innovations can achieve through this programme and look forward to igniting exciting, global conversations.”
17 Авг. 2011