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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Paulaner Joins The Canning Revolution

Paulaner announces line of cans in time for Oktoberfest. Celebrate Oktoberfest in authentic Munich fashion with your favourite Bier. You may ask yourself this Oktoberfest is it to be a Blonde or a Brunette. This year Paulaner is offering two styles of Oktoberfest Bier. For your 2011 Oktoberfest Celebrations Paulaner offers you the choice of either the Oktoberfest-Maerzen a zesty amber lager and for the second year in a row the Wiesn a smooth easy drinking German blonde Lager.

Paulaner is featuring the Oktoberfest Wiesn cans, arriving fresh from the Motherland of Munich, Bavaria, Germany as we speak. Available in both a 5 Pack as a Can/Mug Set and also the ?Ultimate 6 Pack? as a pack of 6 x 1 Liter Cans. A special pack for any Oktoberfest celebration the Wiesn Can/Mug Set retails for $10.99 to $11.99 with it?s counterpart the Can without the Mug retailing for around $5.99 to $6.99

Attracted to Blondes?… The Paulaner Wiesn is a smooth easy drinking German Blonde Lager topping out at 6.0% ABV. Imported to Bring the authenticity of Oktoberfest to the United States. Americans will be able to enjoy the same beer served in the tents of the Munich Oktoberfest. The Munich Oktoberfest grounds are known as Theresa?s Meadows or ?Theresienwiese? which is where millions of Liters are enjoyed each year.

If one prefers brunettes, the number one selling Oktoberfest Bier Paulaner?s Oktoberfest-Maerzen is available as well in 6 Pack and 12 Pack Bottles. The Oktoberfest-Maerzen is 5.8% ABV and full of flavor. A well balanced roasted Bier with hints of toffee and a zesty lingering hop flavor will Bring home the Oktoberfest!

The 16-18 day party in Munich attracts more than six million people every year that consume 1.6 million gallons of beer, 200,000 pairs of pork sausage, and 485,000 spit-roasted chickens during the two-week festival. If it is not in your plans to be in Munich this Oktoberfest, enjoy the least expensive trip to Munich with Paulaner?s Wiesn (Blonde) or the Oktoberfest-Maerzen (Brunette).

17 Авг. 2011

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