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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Paulaner Joins The Canning Revolution

Paulaner announces line of cans in time for Oktoberfest. Celebrate Oktoberfest in authentic Munich fashion with your favourite Bier. You may ask yourself this Oktoberfest is it to be a Blonde or a Brunette. This year Paulaner is offering two styles of Oktoberfest Bier. For your 2011 Oktoberfest Celebrations Paulaner offers you the choice of either the Oktoberfest-Maerzen a zesty amber lager and for the second year in a row the Wiesn a smooth easy drinking German blonde Lager.

Paulaner is featuring the Oktoberfest Wiesn cans, arriving fresh from the Motherland of Munich, Bavaria, Germany as we speak. Available in both a 5 Pack as a Can/Mug Set and also the ?Ultimate 6 Pack? as a pack of 6 x 1 Liter Cans. A special pack for any Oktoberfest celebration the Wiesn Can/Mug Set retails for $10.99 to $11.99 with it?s counterpart the Can without the Mug retailing for around $5.99 to $6.99

Attracted to Blondes?… The Paulaner Wiesn is a smooth easy drinking German Blonde Lager topping out at 6.0% ABV. Imported to Bring the authenticity of Oktoberfest to the United States. Americans will be able to enjoy the same beer served in the tents of the Munich Oktoberfest. The Munich Oktoberfest grounds are known as Theresa?s Meadows or ?Theresienwiese? which is where millions of Liters are enjoyed each year.

If one prefers brunettes, the number one selling Oktoberfest Bier Paulaner?s Oktoberfest-Maerzen is available as well in 6 Pack and 12 Pack Bottles. The Oktoberfest-Maerzen is 5.8% ABV and full of flavor. A well balanced roasted Bier with hints of toffee and a zesty lingering hop flavor will Bring home the Oktoberfest!

The 16-18 day party in Munich attracts more than six million people every year that consume 1.6 million gallons of beer, 200,000 pairs of pork sausage, and 485,000 spit-roasted chickens during the two-week festival. If it is not in your plans to be in Munich this Oktoberfest, enjoy the least expensive trip to Munich with Paulaner?s Wiesn (Blonde) or the Oktoberfest-Maerzen (Brunette).

17 Авг. 2011

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