Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. Utah beer co-op mourns loss of mini-kegs but carries on
The 5-liter, keg shaped Chubby, introduced to Utah in February, already has been pulled from most state-operated liquor stores, and no longer will be sold anywhere in Utah starting Oct. 1. Legislators took aim at the little fella by specifically outlawing any container of 5 liters or more.
Despite lawmakers’ efforts at reining in drinking habits because of fears of overconsumption, Utahns seem to like their beer.
Squatters and Wasatch Brewery, which produced the Chubby, is ramping up production to meet increased demand. The beer cooperative has added two, 200-barrel fermentation tanks to its production line. With a 6,200-gallon capacity, equivalent to 66,133 12-ounce bottles, these tanks will be dedicated to the production of the cooperative’s most popular beers: Squatters Hop Rising and The Devastator by Wasatch.
“We grew our sales about 20 percent last year, and we are ahead of that pace this year,” said Greg Schirf, Utah Brewers Cooperative managing partner. “These new tanks are the biggest fermentors we have ever purchased, and they will make a big difference in our production capacity.”
Last year, sales topped $7 million.
Still, the loss of the Chubby is “a heartbreaker,” said Schirf, who appeared before lawmakers earlier this year to make a case for the mini-keg. His arguments fell flat because the Chubby will soon join beer kegs, banned in 1990, as an illegal product — except for authorized beer retailers, such as taverns.
The Chubby holds the equivalent of 14, 12-ounce bottles, and unlike brown glass can be widely recycled. And although it is twice the size of a legal glass growler container, the Chubby holds less alcohol than a 24-pack sold at grocery stores.
17 Авг. 2011