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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Utah beer co-op mourns loss of mini-kegs but carries on

Zion curtains hiding bartenders from public view are back, drink specials have been outlawed and, now, mini-kegs of beer have been banned.

The 5-liter, keg shaped Chubby, introduced to Utah in February, already has been pulled from most state-operated liquor stores, and no longer will be sold anywhere in Utah starting Oct. 1. Legislators took aim at the little fella by specifically outlawing any container of 5 liters or more.

Despite lawmakers’ efforts at reining in drinking habits because of fears of overconsumption, Utahns seem to like their beer.

Squatters and Wasatch Brewery, which produced the Chubby, is ramping up production to meet increased demand. The beer cooperative has added two, 200-barrel fermentation tanks to its production line. With a 6,200-gallon capacity, equivalent to 66,133 12-ounce bottles, these tanks will be dedicated to the production of the cooperative’s most popular beers: Squatters Hop Rising and The Devastator by Wasatch.

“We grew our sales about 20 percent last year, and we are ahead of that pace this year,” said Greg Schirf, Utah Brewers Cooperative managing partner. “These new tanks are the biggest fermentors we have ever purchased, and they will make a big difference in our production capacity.”

Last year, sales topped $7 million.

Still, the loss of the Chubby is “a heartbreaker,” said Schirf, who appeared before lawmakers earlier this year to make a case for the mini-keg. His arguments fell flat because the Chubby will soon join beer kegs, banned in 1990, as an illegal product — except for authorized beer retailers, such as taverns.

The Chubby holds the equivalent of 14, 12-ounce bottles, and unlike brown glass can be widely recycled. And although it is twice the size of a legal glass growler container, the Chubby holds less alcohol than a 24-pack sold at grocery stores.

17 Авг. 2011

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