Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg cuts 2011 outlook on weak Russia
The world's fourth-largest brewer said it now saw full-year adjusted net profit growth of 5-10 percent, against previous guidance for more than 20 percent growth.
It also cut its outlook for 2011 beer volume growth in Russia, which accounts for about 40 percent of Carlsberg's total beer sales.
"Second-quarter performance in Russia has been below expectations," said Chief Executive Jorgen Rasmussen in the statement.
"The recovery in the beer category is taking longer than we anticipated as the Russian consumer adapts to the exceptional price increases of around 30 percent undertaken during the last 18 months," Rasmussen said.
"This impacts negatively our Russian 2011 profits and is the driver behind our revised 2011 outlook," Rasmussen said.
Carlsberg said it sees Russian beer volume growth at a low single-digit percentage figure from a previous forecast of between 2 and 4 percent this year. The Russian market declined by about 2 percent in the second quarter, it said.
Unfavorable weather during the second quarter also hit beer consumption, the brewer said.
"I would not have thought that Carlsberg would have to downgrade its outlook due to this," Nymann said, adding he had expected it would have been easier to get price increases through in Eastern Europe.
"I'm confident that our Russian business will return to growth," Rasmussen said. "At the same time, I'm pleased with the performance of the rest of the Group."
EUROPE, ASIA GROWTH
Beer markets in Northern and Western Europe grew slightly for the first six months. In Asia most beer markets reflected growth of mid- to high single-digit percentages.
For the Copenhagen-based brewer of Tuborg, Baltika and Carlsberg beers, northern and western Europe account for about 40 percent of total beer sales and Asia about 20 percent.
"It looks good for the business in northern and western Europe, and in Asia which is seeing strong growth in China," Imsgard said.
Second-quarter operating profit fell to 3.70 billion Danish crowns ($715 million) from 4.24 billion in the same quarter last year, missing analysts' average estimate of 4.34 billion forecast in a Reuters poll.
Sales rose 4.3 percent to 18.74 billion, in line with a 18.73 billion average forecast.
18 Авг. 2011