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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Carlsberg cuts 2011 outlook on weak Russia

Danish brewer Carlsberg on Wednesday posted a drop in second-quarter profit and more than halved full-year growth prospects as drinkers in its key Russian market struggled to absorb higher beer prices.

The world's fourth-largest brewer said it now saw full-year adjusted net profit growth of 5-10 percent, against previous guidance for more than 20 percent growth.

It also cut its outlook for 2011 beer volume growth in Russia, which accounts for about 40 percent of Carlsberg's total beer sales.

"Second-quarter performance in Russia has been below expectations," said Chief Executive Jorgen Rasmussen in the statement.

"The recovery in the beer category is taking longer than we anticipated as the Russian consumer adapts to the exceptional price increases of around 30 percent undertaken during the last 18 months," Rasmussen said.

"This impacts negatively our Russian 2011 profits and is the driver behind our revised 2011 outlook," Rasmussen said.

Carlsberg said it sees Russian beer volume growth at a low single-digit percentage figure from a previous forecast of between 2 and 4 percent this year. The Russian market declined by about 2 percent in the second quarter, it said.

Unfavorable weather during the second quarter also hit beer consumption, the brewer said.

"I would not have thought that Carlsberg would have to downgrade its outlook due to this," Nymann said, adding he had expected it would have been easier to get price increases through in Eastern Europe.

"I'm confident that our Russian business will return to growth," Rasmussen said. "At the same time, I'm pleased with the performance of the rest of the Group."


Beer markets in Northern and Western Europe grew slightly for the first six months. In Asia most beer markets reflected growth of mid- to high single-digit percentages.

For the Copenhagen-based brewer of Tuborg, Baltika and Carlsberg beers, northern and western Europe account for about 40 percent of total beer sales and Asia about 20 percent.

"It looks good for the business in northern and western Europe, and in Asia which is seeing strong growth in China," Imsgard said.

Second-quarter operating profit fell to 3.70 billion Danish crowns ($715 million) from 4.24 billion in the same quarter last year, missing analysts' average estimate of 4.34 billion forecast in a Reuters poll.

Sales rose 4.3 percent to 18.74 billion, in line with a 18.73 billion average forecast.

18 Авг. 2011



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