Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Poland. Beer exports flow into German, Czech markets
207 mln liters of the alcoholic beverage were exported from Poland with the breweries aiming at increasing this result by twenty percent this year. According to the data from the Central Statistical Office (GUS), the value of such exports – mostly to Hungary and the Czech Republic - stood at 75,9 mln euro and the dynamic exports growth is confirmed by the breweries themselves. According to Ziemowit Fa?at, a beer market expert quoted in the daily, the growth can be attributed to competitive prices, economic crisis and uncertainty on the market. The hops beverage is also popular with growing communities of Poles abroad, hence the presence of Ireland in the top 10 of foreign destinations for beer brewed in Poland.
“A Pole with a wry face” is the headline from Gazeta Wyborcza which alarms that sixty million of high school graduates in Europe are using textbooks presenting Poland as a backward country putting on a martyr’s face and consecutive Polish governments have so far done nothing to change that. Such data was confirmed by professor Adam Sucho?ski, the author of a report prepared for the Ministry of Education who researched all European high school history textbooks before Poland’s assumed the rotating EU presidency. The results: the British “History in the Making” from 2002 speaks of “underdeveloped agriculture in Poland where machines are rarely used” while “A History of Civilization” from 2001 reads that “Poland is a sick member of Europe where anarchy, liberum veto or access to the throne could have been bought in the past. Are these stable features?”. To make matters worse, many textbooks are accompanied with pictures proving the deformed image and the negative stereotype of Poland as a country which is a victim of wars, persecutions and unsuccessful uprisings – says professor Sucho?ski in Gazeta Wyborcza pointing to many years of neglect on the side of the government and historians who did not participate in works on European textbooks as the reason behind it.
Rzeczpospolita reports that the ruling Civic Platform (PO) party is to launch its own internet television channel on today despite technical problems and failure to so at a pre-launch press conference on Wednesday. The channel will feature news updates from PO's campaign trail, general party information and interviews with PO politicians. "In the absence of such a TV channel [in the past], we did all our voter relations live, but we figured the campaign was a good time to mobilize and roll this out," the party’s MP Ma?gorzata Kidawa-B?o?ska told the daily.
Many of Polish dailies also report on the aftermath of what’s been referred to as “another hard day for Polish railway passengers” – the one-day strike by railway staff yesterday paralyzed much of the network in Poland. The already mentioned Dziennik Gazeta Prawna writes that whenever railway workers organize a protest there is less chaos at the stations then when the company introduces new timetables. Rzeczpospolita notices that yesterday’s protest by Przewozy Regionalne could result in a hefty price tag – according to various estimates that fact that over 2000 trains did not run for a day could cost up to 5 mln zloty.
19 Авг. 2011