The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Craft Pricing Strengthens in August
While volumes remain outstanding, the volume growth was up 15.7% against the previous month's growth of 16.5%. That raises the question of whether the growth percentage is starting to level out for craft. Time will tell. Overall beer sales are showing better trends lately, indicating that the loss in all beer sales for the country is on a path toward leveling. Of the 11 large brewer brands that get special attention from analyst Dara Mohensian, only Blue Moon is growing.
4 Weeks to August 7, 2011--up 39 cents per case.
Year to Date 2011--up 34 cents per case
52 Weeks (August 2010-August 2011)--up 40 cents per case.
Here's a rundown of some of the other craft figures from the SIG report for food/drug and convenience stores.
4 Weeks to August 7, 2011--15.7% volume growth; 17.1% dollar growth. (All beer +0.8/+3.0)
Year to Date 2011--14.2% volume growth; 15.4% dollar growth. (All beer -0.8/+1.6)
52 Weeks (August 2010-August 2011)--13.9% volume growth; 15.4% dollar growth. (All beer -1.1/+1.4)
Craft gained 0.4 share points over the scan period by volume and 0.6 share points of dollars, same as the last 4-week period. Imports gained 0.1 share points of volume and 0.2 share points of dollars. Domestic superpremium picked up 0.2 share points of both. The share was taken from domestic premium and domestic subpremium.
Beer styles gaining at least 0.4 share of cases of the craft segment in the four-week scan period were IPA, variety packs and other pale lagers. IPA was the big gainer yet again, picking up a whopping 2.9 share points by craft style, mostly from pale ale, amber ale, amber lager and wheat.
22 Авг. 2011