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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Craft Pricing Strengthens in August

Craft beer pricing strengthened in the latest 4-week period compared to the July numbers. For July pricing gains were at a level of 14 cents per case. Pricing growth for the early August period nearly tripled to 42 cents per case compared to this time last year. All beer pricing grew at 44 cents per case in the 4-week period, showing that craft pricing at retail is not growing as quickly as other segments.

While volumes remain outstanding, the volume growth was up 15.7% against the previous month's growth of 16.5%. That raises the question of whether the growth percentage is starting to level out for craft. Time will tell. Overall beer sales are showing better trends lately, indicating that the loss in all beer sales for the country is on a path toward leveling. Of the 11 large brewer brands that get special attention from analyst Dara Mohensian, only Blue Moon is growing.

Craft Pricing

4 Weeks to August 7, 2011--up 39 cents per case.

Year to Date 2011--up 34 cents per case

52 Weeks (August 2010-August 2011)--up 40 cents per case.

Here's a rundown of some of the other craft figures from the SIG report for food/drug and convenience stores.

4 Weeks to August 7, 2011--15.7% volume growth; 17.1% dollar growth. (All beer +0.8/+3.0)

Year to Date 2011--14.2% volume growth; 15.4% dollar growth. (All beer -0.8/+1.6)

52 Weeks (August 2010-August 2011)--13.9% volume growth; 15.4% dollar growth. (All beer -1.1/+1.4)

Craft gained 0.4 share points over the scan period by volume and 0.6 share points of dollars, same as the last 4-week period. Imports gained 0.1 share points of volume and 0.2 share points of dollars. Domestic superpremium picked up 0.2 share points of both. The share was taken from domestic premium and domestic subpremium.

Beer styles gaining at least 0.4 share of cases of the craft segment in the four-week scan period were IPA, variety packs and other pale lagers. IPA was the big gainer yet again, picking up a whopping 2.9 share points by craft style, mostly from pale ale, amber ale, amber lager and wheat.

Paul Gatza

22 Авг. 2011



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