Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
US. St. Louis Brewery outsourcing Schlafly to Iowa brewer
The new arrangements will bring the brewery's total out-of-state brewing contracts to three; production of Schlafly Summer Lager cans moved to Stevens Point, Wis., in 2010. By this time next year, as much as 20 percent of St. Louis Brewery's beers could be made outside of Missouri.
"We're already brewing at close to our maximum here," said brewery co-founder Dan Kopman, referring to brewpubs Schlafly Bottleworks in Maplewood and the Tap Room downtown. The out-of-state brewing arrangements are not necessarily a long-term solution so much as "a way to give us some wiggle room to figure out how much more beer we need to make in St. Louis going forward."
Small and regional breweries have increasingly turned to contract-brewing in recent years as sales of craft beer continue to climb and the shrunken credit market has made it harder to get loans to build new brewing spaces.
"There are - and will continue to be - many contract relationships and conditions as our bursting-at-the-seams industry continues its growth pattern," said Jenn Litz, editor of the online trade publication Craft Business Daily. "There is just not enough money, capacity and time to do things another way in the interim."
Contract-brewing is not new territory for St. Louis Brewery, which had a Minnesota brewery produce its bottled beers for years until Schlafly Bottleworks opened here in 2003.
Yet Kopman says the deals his company has recently brokered with Blackstone Brewery in Nashville, Tenn., and Backpocket Brewing in Coralville, Iowa, are unique in the beer industry. Although St. Louis Brewery has no ownership stake in Blackstone or Backpocket, the locations will operate like "Schlafly satellite breweries," Kopman said.
Blackstone and Backpocket are both being run by former St. Louis Brewery employees - Dave Miller of Blackstone was the Tap Room's original head brewer, and Jacob Simmons of Backpocket worked in the quality-control lab at Bottleworks. Both facilities are similar to Bottleworks in terms of size, brewing equipment and bottling lines.
"These partnerships go much deeper than, 'Here's our recipe. Make our beer,'" Kopman said. "We have been involved in everything from site selection to water analysis. And we've been able to do those things on our terms, with our people and our expertise."
The first Tennessee-brewed Schlafly beers will roll out this year; Iowa production is expected to begin in late 2012. The out-of-state breweries will likely each brew about 5,000 barrels a year of Schlafly beer.
The beer packaging will disclose where it was produced, just as the brewery has done with its Wisconsin-brewed Summer Lager. Kopman said Schlafly beers made in Tennessee and Iowa will be distributed mostly in those areas and will not be sold in St. Louis.
"We still want to be able to make all of the beer that we sell in St. Louis in St. Louis," he said. "I'll always be wedded to the idea of running a sustainable, local business, not to being the biggest beer company we can possibly be."
The brewery, founded in 1991, is on pace to make about 42,000 barrels of beer this year - equivalent to about 14 million 12-ounce bottles - up from 36,000 barrels last year and 30,000 barrels in 2009. Bottleworks and the Tap Room have run out of room to expand production, and Kopman said he'd like to watch how the beer landscape changes in the next few years before taking out a loan for a new facility here.
In the meantime, Kopman and St. Louis Brewery co-founder Tom Schlafly are still moving forward, albeit slowly, with a succession plan to hand off ownership of the company to local investors.
Kopman and Schlafly announced last summer that they had starting looking for a buyer, and a dozen potential candidates have signed confidentiality agreements to peruse the company's financial records. A few of those investors have since lost interest, and no new ones have come forward, Kopman said.
"We're not in any rush," he said, adding that one step of the succession - an employee share-purchase plan - will go into effect by April.
22 Авг. 2011