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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

New President of Kompania Piwowarska

As of October Kompania Piwowarska, leader of the Polish beer market, part of the SABMiller group, will be headed by its new President: Robert Priday. The current KP's CEO Gary Haigh has been appointed as Managing Director of SABMiller's British subsidiary - Miller Brands UK.

Robert Priday, currently President of SABMiller's Peruvian subsidiary, Backus, will take over the position of President of Kompania Piwowarska in October 2011. He joins Kompania Piwowarska from Peru, where he has held the position of Managing Director since 2006. He started his international career with SABMiller in Poland in 1997 when he was responsible for the integration of the Tyskie company into SABMiller, with specific focus on commercial and supply chain. He was also involved in the merger of the Tychy brewery with its counterpart in Poznan and thus becoming the co-founder of Kompania Piwowarska.

Rob left Poland in 1999 when he was appointed as Managing Director of Slovakia, and then moved to Honduras where he was Managing Director of that operation for 4 years, before joining our business in Peru. He has 29 years' service in SABMiller in South Africa, Europe and Latin America, in functional, commercial and general management roles.

Backus is Peru's market leader; despite strong price competition the company has over time significantly increased its market share to 92 per cent. It operates 5 breweries and 2 soft drink plants.

Gary Haigh, currently President of Kompania Piwowarska, has been appointed as Managing Director of Miller Brands UK, a British subsidiary of the group. Gary Haigh will assume the role in mid-September 2011.

Gary Haigh was appointed as Managing Director (later as President) of Kompania Piwowarska in June 2009. During his time, KP delivered record financial results in extremely difficult economic conditions and during this period the company was also re-organised to meet the changing aspects of the Polish consumer and retail

24 Авг. 2011



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