The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Prazdroj starts trial run of PET bottling line
Last months saw more than thirty trucks bringing in components for the new line and Prazdroj’s central packaging hall bustling with preparations for the installation. The so far unbuilt area of the complex was used for civil modifications and utility connections, including water and other process fluid distribution systems, beer piping and a number of technical sundries, the finishing touches to an investment of about 150 million Czech Crowns.
„We have our consumers at heart, and want to ensure we meet their needs. In response to their changing preferences and growing demand for convenient packaging, we are putting into operation a new plastic packaging line as part of our long–term investments in the development of our business. Our brewmasters make traditional Czech beers, and our goal is to sustainably offer consumers the highest quality of both our traditional products and the new packaging they come in. Our consumers deserve the best beer experience, and we are committed to delivering it to them,“ says Douglas Brodman, Plze?sk? Prazdroj’s CEO.
Plze?sk? Prazdroj uses the increasingly popular PET packaging for its brands Primus, Klasik and Velkopopovick? Kozel. The bottles protect the beer from light and oxygen.
* With total sales of almost 9.9 million hectolitres in 2010 (including licensed production abroad) and exports to more than 50 countries around the world, Plze?sk? Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
* Plze?sk? Prazdroj, a.s. is a member of the SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
* SABMiller plc is one of the world's largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents.
24 Авг. 2011