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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Prazdroj starts trial run of PET bottling line

Plze?sk? Prazdroj has started a trial run of its new PET bottling line. With a maximum output of 18,000 bottles per hour, the line is Plze?sk? Prazdroj’s biggest one–off investment over the last five years. The value of the line and the overall technical design is approx. CZK 150 million. The company’s offer of PET–packaged beer includes the brands Velkopopovick? Kozel, Primus and Klasik.
Last months saw more than thirty trucks bringing in components for the new line and Prazdroj’s central packaging hall bustling with preparations for the installation. The so far unbuilt area of the complex was used for civil modifications and utility connections, including water and other process fluid distribution systems, beer piping and a number of technical sundries, the finishing touches to an investment of about 150 million Czech Crowns.
„We have our consumers at heart, and want to ensure we meet their needs. In response to their changing preferences and growing demand for convenient packaging, we are putting into operation a new plastic packaging line as part of our long–term investments in the development of our business. Our brewmasters make traditional Czech beers, and our goal is to sustainably offer consumers the highest quality of both our traditional products and the new packaging they come in. Our consumers deserve the best beer experience, and we are committed to delivering it to them,“ says Douglas Brodman, Plze?sk? Prazdroj’s CEO.
Plze?sk? Prazdroj uses the increasingly popular PET packaging for its brands Primus, Klasik and Velkopopovick? Kozel. The bottles protect the beer from light and oxygen.

* With total sales of almost 9.9 million hectolitres in 2010 (including licensed production abroad) and exports to more than 50 countries around the world, Plze?sk? Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
* Plze?sk? Prazdroj, a.s. is a member of the SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
* SABMiller plc is one of the world's largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents.

24 Авг. 2011

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