Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Prazdroj starts trial run of PET bottling line
Last months saw more than thirty trucks bringing in components for the new line and Prazdroj’s central packaging hall bustling with preparations for the installation. The so far unbuilt area of the complex was used for civil modifications and utility connections, including water and other process fluid distribution systems, beer piping and a number of technical sundries, the finishing touches to an investment of about 150 million Czech Crowns.
„We have our consumers at heart, and want to ensure we meet their needs. In response to their changing preferences and growing demand for convenient packaging, we are putting into operation a new plastic packaging line as part of our long–term investments in the development of our business. Our brewmasters make traditional Czech beers, and our goal is to sustainably offer consumers the highest quality of both our traditional products and the new packaging they come in. Our consumers deserve the best beer experience, and we are committed to delivering it to them,“ says Douglas Brodman, Plze?sk? Prazdroj’s CEO.
Plze?sk? Prazdroj uses the increasingly popular PET packaging for its brands Primus, Klasik and Velkopopovick? Kozel. The bottles protect the beer from light and oxygen.
* With total sales of almost 9.9 million hectolitres in 2010 (including licensed production abroad) and exports to more than 50 countries around the world, Plze?sk? Prazdroj is a major beer producer in the region and the largest exporter of Czech beer.
* Plze?sk? Prazdroj, a.s. is a member of the SABMiller plc. Pilsner Urquell is the international flagship of the SABMiller brand portfolio.
* SABMiller plc is one of the world's largest brewers, with brewing interests or distribution agreements in over 60 countries across six continents.
24 Авг. 2011