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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Senior management appointment at Miller Brands UK

Gary Haigh has been appointed as Managing Director of Miller Brands UK. Mr Haigh is currently President of SABMiller subsidiary Kompania Piwowarska in Poland and succeeds Nick Miller, who announced his resignation in July 2011.

Mr Haigh was appointed as Managing Director of Kompania Piwowarska in June 2009. He joined SABMiller in 2005 as Managing Director of its European Export Division, where he tripled the division's lager volumes in his first three years and set up successful operations in Spain, Sweden, Austria and France.

Alan Clark, Managing Director, SABMiller Europe, commented: "I am delighted that Gary will be taking the helm at our strong and growing Miller Brands business. The UK team will benefit from his experience in the beverages industry and his proven track record in establishing and building premium import beer brands in European markets."

Gary Haigh, currently President of Kompania Piwowarska, commented: "The UK's appetite for premium beer continues to grow, making this an exciting market. I look forward to building on Miller Brands' strong growth trajectory in the UK and contributing to its future growth."

In the twelve months to 31 March 2011, Miller Brands' lager volumes rose by 23%. All brands in the UK portfolio recorded double digit growth, with Peroni Nastro Azzurro growing volume 21% in the context of a premium lager sector which grew only marginally.

Gary Haigh will assume the role of Managing Director, Miller Brands, in mid-September 2011. Rob Priday, currently President of SABMiller's Peruvian subsidiary, Backus, will succeed Mr Haigh as President of Kompania Piwowarska in October 2011.

24 Авг. 2011

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