Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Yanjing Brewery to Buy Hebei’s Tianniu Beer
Tianniu Beer, based in southern Hebei province, has a registered capital of RMB 9 million and an annual production capacity of 100,000 kiloliters.
Yanjing Brewery said it aims to tap into more emerging markets after achieving solid sales in Guangdong, Xichuan and Xinjiang as well as its home base of Beijing.
Yanjing Brewery booked RMB 6.19 billion in first-half sales, up 22.91% year-on-year; beer sales volume reached 2.72 million kiloliters, up 14.8% y-o-y.
In the first 6 months, the brewer sold 210,000 kiloliters of beer in Guangdong, up 10.53% y-o-y; beer sales in Sichuan and Xinjiang reached 80,000 tons and 60,000 tons, respectively, up 45.5% and 46.3% y-o-y.
Yanjing Brewery's Kunming, Yunnan-based production plant also came into operation earlier this year, producing 50,000 kiloliters of beer in the first half.
The Beijing-based brewer's takeover of Tianniu Beer is the latest in a series of acquisitions in the highly fragmented domestic beer industry since the beginning of 2011.
By tapping into surrounding Hebei province, Yanjing Brewery hopes to entrench its position in the North China market.
Big beer producers are gearing up to buy smaller rivals to enrich their assets in the face of ever-increasing competition in this sector.
24 Авг. 2011