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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Yanjing Brewery to Buy Hebei’s Tianniu Beer

Beijing Yanjing Brewery Co. Ltd. (000729.SZ), one of China's largest brewers, is to acquire a 100% stake in Xingtai Tianniu Beer Co. Ltd. for RMB 107.72 million in a bid to build growth in the country’s emerging beer markets.

Tianniu Beer, based in southern Hebei province, has a registered capital of RMB 9 million and an annual production capacity of 100,000 kiloliters.

Yanjing Brewery said it aims to tap into more emerging markets after achieving solid sales in Guangdong, Xichuan and Xinjiang as well as its home base of Beijing.

Yanjing Brewery

Yanjing Brewery booked RMB 6.19 billion in first-half sales, up 22.91% year-on-year; beer sales volume reached 2.72 million kiloliters, up 14.8% y-o-y.

In the first 6 months, the brewer sold 210,000 kiloliters of beer in Guangdong, up 10.53% y-o-y; beer sales in Sichuan and Xinjiang reached 80,000 tons and 60,000 tons, respectively, up 45.5% and 46.3% y-o-y.

Yanjing Brewery's Kunming, Yunnan-based production plant also came into operation earlier this year, producing 50,000 kiloliters of beer in the first half.

The Beijing-based brewer's takeover of Tianniu Beer is the latest in a series of acquisitions in the highly fragmented domestic beer industry since the beginning of 2011.

By tapping into surrounding Hebei province, Yanjing Brewery hopes to entrench its position in the North China market.

Big beer producers are gearing up to buy smaller rivals to enrich their assets in the face of ever-increasing competition in this sector.

24 Авг. 2011



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