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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Yanjing Brewery to Buy Hebei’s Tianniu Beer

Beijing Yanjing Brewery Co. Ltd. (000729.SZ), one of China's largest brewers, is to acquire a 100% stake in Xingtai Tianniu Beer Co. Ltd. for RMB 107.72 million in a bid to build growth in the country’s emerging beer markets.

Tianniu Beer, based in southern Hebei province, has a registered capital of RMB 9 million and an annual production capacity of 100,000 kiloliters.

Yanjing Brewery said it aims to tap into more emerging markets after achieving solid sales in Guangdong, Xichuan and Xinjiang as well as its home base of Beijing.

Yanjing Brewery

Yanjing Brewery booked RMB 6.19 billion in first-half sales, up 22.91% year-on-year; beer sales volume reached 2.72 million kiloliters, up 14.8% y-o-y.

In the first 6 months, the brewer sold 210,000 kiloliters of beer in Guangdong, up 10.53% y-o-y; beer sales in Sichuan and Xinjiang reached 80,000 tons and 60,000 tons, respectively, up 45.5% and 46.3% y-o-y.

Yanjing Brewery's Kunming, Yunnan-based production plant also came into operation earlier this year, producing 50,000 kiloliters of beer in the first half.

The Beijing-based brewer's takeover of Tianniu Beer is the latest in a series of acquisitions in the highly fragmented domestic beer industry since the beginning of 2011.

By tapping into surrounding Hebei province, Yanjing Brewery hopes to entrench its position in the North China market.

Big beer producers are gearing up to buy smaller rivals to enrich their assets in the face of ever-increasing competition in this sector.

24 Авг. 2011

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