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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Diageo Surges After Posting Profit Growth on Emerging-Market Whisky Sales

Diageo Plc (DGE), the world’s largest distiller, surged in London trading after reporting improved full-year profit and targeting accelerated sales growth.

The stock gained as much as 6 percent, the biggest intraday advance since October of last year. Full-year operating profit rose 5 percent on a so-called organic basis as higher sales of whisky, including the Johnnie Walker brand, in emerging markets offset a slide in Europe. That matched analysts’ estimates.

Diageo set a “medium-term” goal to improve sales on a so- called organic basis by an average 6 percent, stronger than last year’s 5 percent growth. The distiller said business in July and August held at the levels of the previous six months, providing some relief for investors after brewer Heineken NV (HEIA) yesterday reported a weakening in sales during those months.

“The clarity on the medium-term outlook is welcome,” said Martin Deboo, an analyst at Investec Securities in London. Diageo’s commitment to “decent margin improvement” is also positive, said Deboo, who has a “hold” rating on the stock.

The maker of Smirnoff vodka and Captain Morgan rum said today that it’s seeking to improve operating margin, a measure of profitability, by 200 basis points in the next three years, and to grow earnings per share at a “double-digit” rate.

“Medium-term guidance looks to be setting targets that are tough but achievable and also make Diageo look attractive as an investment proposition if achieved,” Phil Carroll, an analyst at Shore Capital in London, wrote today in a note.

Shares Jump
Diageo’s shares traded at 1,171 pence as of 9:30 a.m. in London, up 4.7 percent, or 53 pence. The stock is down 1.2 percent this year, compared with an 11 percent drop in the U.K. benchmark FTSE 100 index.

“The news from Heineken yesterday was discouraging for people,” Deirdre Mahlan, Diageo’s chief financial officer, said today in a telephone interview. “We just wanted to make sure our good news was heard by the market.”

Heineken, the world’s third-biggest brewer by volume, yesterday fell by a record in intraday trading after saying it anticipates annual profit that was little changed.

Mahlan said business at Diageo in July and August had “continued along the trajectory we saw” in the second half.

Diageo, which spent 1.6 billion pounds last year expanding into emerging markets, said sales of Scotch whisky and its more expensive “reserve brands,” including Tanqueray Ten gin and Ron Zacapa rum, helped offset tough conditions in Europe.

Marketing Spending
Chief Executive Officer Paul Walsh said in a Bloomberg Television interview today that growth is “polarized” in Europe, held back by Greece and Spain. Sales slid 3 percent in the region. Diageo expects the volume of drinks sold in Europe this year to show “flattish to low growth,” Mahlan said.

Full-year net profit rose to 1.9 billion pounds from 1.6 billion pounds a year earlier, compared with an average analyst estimate of 1.93 billion pounds. Net sales rose to 9.9 billion pounds, Diageo said.

The company increased its marketing spending by 8 percent to 15.5 percent of sales. Diageo took a “conscious decision to be investing significantly behind our brands,” Mahlan said, particularly behind emerging markets.

Sales and operating profit rose in all regions apart from Europe, the distiller said. Sales in North America rose 3 percent as consumers bought more spirits in the U.S., the world’s biggest market, including Ciroc vodka.

Acquisition Opportunities
Diageo has a “strong balance sheet,” Mahlan said, enabling it to look for acquisition opportunities in emerging markets. It completed the $2.1 billion acquisition of Turkey’s Mey Alkollu Ickiler Sanayi & Ticaret AS yesterday, adding spirits including Yeni Raki. The company was in talks to buy Jose Cuervo, the world’s biggest tequila brand, from its family owners, three people with knowledge of the matter said in May.

“We’ve said before that Jose Cuervo is a great brand,” Mahlan said. “Should the owners choose to sell it, we’d certainly be interested in it.”

25 Авг. 2011



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