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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Peru. After six years in Peru Robert Priday leaves Backus

After almost six years, Robert Priday Woodworth, Managing Director of Uni?n de Cervecer?as Peruanas Backus y Johnston S.A.A is leaving the Peruvian operation of SABMiller. Rob Priday has been appointed Managing Director of Kompania Piwowarska in Poland, with effect from October 1st, 2011. He will remain as Managing Director of Backus and member of the board of directors until September 30th, 2011.

Since his arrival to Latin America as Managing Director of the Honduras operation in 2001 and then heading the Peruvian operation, Rob Priday has played a key role in shaping the direction and culture of the organization in the region.

Under his leadership, Backus has accomplished excellent financial and market results. In the last five fiscal years, sales have grown 30.4% while market share in December 2005 was increased from 90.5% to the 92.4% as of July 2011, in a highly competitive industry. In addition, Backus achieved the first place in the assessment of SABMiller?s ten sustainable development priorities for all operations worldwide.

Karl Lippert, President of SABMiller Latin America mentioned after announcing this important appointment in Poland “His boundless energy, his furtive mind and his exemplary leadership will be sorely missed”.

On the other hand, Rob Priday said “I leave Backus and Peru with great sadness. In these past years that I have lived here I have developed true fondness for both company and country. I feel that the mission was accomplished, since I leave behind an excellent and competent team; who will keep consolidating Backus leadership”.

It is worth mentioning that Backus is considered by their different stakeholders, as one of the best companies in Peru in terms of reputation.

The announcement as to his replacement will be made in due course.

25 Авг. 2011

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