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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Bulgaria Oldest Brewery Sells Malt Production to French Co

The French company Malteries Soufflet is acquiring the malt production of Bulgaria's oldest commercial brewery "Kamenitza."

Kamenitza announced Monday they were selling their malt factory in the northern city of Pleven and renting long-term the facility in the southern city of Haskovo to the French business.

The decision is motivated by "the goal of steady growth," and is based on a "strategic assessment of the operations of the Bulgarian company."

The buyer, Malteries Soufflet is part Soufflet Group, and is the second largest malt producer in the world and leader on the Old Continent. Without the latest acquisition – Kamenitza, the company had 21 malt factories in 9 countries.

Part of the deal with the Bulgarian brewery includes the agreement that all 38 employees at the two malt factories are to keep their jobs. In addition, Kamenitza is to sign a long-term contract with Malteries Soufflet for the purchase of malt for its breweries in Plovdiv and Haskovo.

"Malt production had never been a priority activity for our company. The strategic deal with Soufflet Group will allow us to focus our resources and potential on beer production, marketing, and sales," the Bulgarian Dnevnik daily writes, citing representatives of Kamenitza's management.

The annual production capacity of the factories of Malteries Souffler is over 1.8 million tons. Soufflet group is the largest private company in France for the purchase of grain and has a capacity of 3.668 million of tons in France and over 1 million tons globally. The company is specialized in grain processing. It owns 38 factories in France and across Europe. Its sales for 2009 amount to EUR 3 B.

Bulgaria's oldest commercial brewery Kamenitza was established in Plovdiv by the Swiss Germans Rudolf Frick and Friedrich Sulzer in 1876.

It became a large and modern factory in 1879/1881 with the help of another Swiss expert, Christian August Bomanti.

Production began in 1882 in the Kamenitza area near the city and continues today, its successor being the Kamenitza brewery.

Kamenitza AD, which was until last year part of Interbrew, renamed InBev after the merger of Interbrew and AmBev, is the second biggest brewery in Bulgaria. It has 780 employees.

Its diverse brand portfolio includes international Stella Artois, Staropramen and Becks and local Kamenitza, AstikA, Burgasko, Pleven, Slavena.

Anheuser-Busch InBev sold its operations in seven countries in Central Europe and the Balkans, including Bulgaria, to private-equity firm CVC Capital Partners in December 2009.

29 Авг. 2011

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