The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Nigeria’s huge beer market offers opening for more investments
Before now, two traditional big players in the Nigerian brewing sector, Nigerian Breweries Plc and Guinness Nigeria Plc, had been engaged in stiff competition for control of the nation’s beer market.
SABMiller, a global brewing giant with headquarters in South Africa has recently joined the fray.
The battle for market dominance in Nigeria ’s robust beer market was kick-off by the entry of SABMiller of South Africa in 2009.
A report from Imara, a pan-African financial services group, reveals why the beer industry giants, local and international, are at war over who controls this important liquor market.
The beer market is growing by about 7 per cent in volume terms a year, yet consumption per capita remains low in comparison to many international markets, suggesting continued growth is in prospect, says the Imara report.
Figures from the Imara report indicate the market growth potential for successful players in the country’s non-oil sector. According to the report, the Nigerian economy grew by an annualised 7.4 percent in the first quarter; the non-oil economy was the major driver, growing by 8.5 percent versus the 2.9 percent contribution from the oil economy. The report says first quarter sales at Nigerian Breweries are up 30 percent, while net profits have risen by 22.7 percent. For the three months to the end of March, Guinness announced a sales growth of 11.4 percent and a rise in net profit of 32 percent.
Analysts believe the latest revelations by Renaissance analysts on the nation’s attractive beer market will stimulate fresh robust competition in the sector, among the current three big players and possible new entrants who will want to have a piece of the action.
A series of ground -breaking research reports on African brewers, covering the markets of Nigeria , Zimbabwe , Kenya , Uganda , Tanzania , Rwanda , Burundi , East DRC, Southern Sudan and Ethiopia , shows that these African countries are huge markets for beer.
“The breweries sector in Sub-Saharan Africa is very attractive,” says Nothando Ndebele, Head of Research, Sub-Saharan Africa (SSA) at Renaissance Capital. “While per-capita consumption of alcohol is as high in SSA as in most developed markets, consumption of commercial beverages remains low relative to home-brewed alternatives. With rising income levels and increasing rates of urbanisation, we expect commercial beverages to continue gaining market share. This should support strong volume growth for the sector.”
Demand for beer in Nigeria and East Africa has traditionally been constrained by supply, according to the research. Analysts conclude that accelerating market growth – driven by the ongoing shift to commercially produced beverages – will be supported by increased investment by major local brewers.
Nigeria is the most attractive beer market in SSA, note Renaissance analysts, with the highest alcohol consumption per capita (mostly home-brewed) and the largest population of drinkers. The market – Africa’s largest (excluding South Africa ) – reached 18 mn hl in 2010, with consumption per capita of 11.6 litres. Analysts expect the Nigerian beer market to expand at a Compound Annual Growth Rate (CAGR) of 13 percent over the next 10 years.
Market leaders, Guinness Nigeria (rated BUY at Renaissance Capital, with a target price of N303/share) and Nigerian Breweries (rated HOLD, with a N97/share target price) have committed to substantially increased capital expenditure, with Guinness Nigeria upping capital spending five times on previous years. Competition has been relatively low so far, with supportive regulation, and Renaissance analysts expect this to continue. They see Guinness Nigeria as a more attractive investment than Nigerian Breweries, offering greater valuation upside and clearer expansion plans.
In the broadly defined East Africa region, beer consumption reached 18.6 million hectolitres in 2010, and increased at a CAGR of 12 percent over 2005-2010. Renaissance analysts expect this strong growth to continue, particularly in Uganda , Tanzania and Rwanda ; and initiate coverage of East Africa Breweries.
Excluding Kenya , competition in the East African countries is more intense than in other regions, such as West Africa , Renaissance says, noting that this has incentivised brewers to innovate, expanding their market through low-cost beers. Analysts see further upside to volume growth, driven by continued innovation in low-cost products and improvements in distribution.
29 Авг. 2011