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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Tanzania Breweries could pay $22m in beer war

Tanzania Breweries Ltd, the country’s largest brewer, could end up paying millions of dollars in damages to its rival Serengeti Breweries Ltd over widely publicised sabotage accusations in the battle for customers

TBL, which commands a 70 per cent share of the market and is a subsidiary of the world’s second biggest brewer SABMiller, is accused of anti-competitive branding agreements with outlet owners and removing SBL’s posters and signage in the market. The two brewers have taken their competition wars to the Fair Competition Tribunal of Tanzania (FCT). (See: EABL set to sell off its 10pc stake in Tanzania brewer)

In September 2009, SBL lodged a complaint at the Fair Competition Commission (FCC) against TBL for allegedly restricting competition in the beer industry.

Following the hearing, the Commission penalised TBL and ordered it to pay a fine of five per cent, refrain from removing SBL poster materials at the outlets and directed that all branding agreements between TBL and outlet owners be declared null and void.

FCT has already started proceedings against the company for anti-competitive behaviour, and the penalty could be worth up to five per cent of TBL’s turnover for the year of its latest audited accounts.

Going by the results for the year ending March 2011, when TBL’s turnover stood at $455 million, the firm could pay up to $22.7 million in damages.

TBL has subsequently filed an appeal at the FCT on two grounds; that it has not been given a reasonable opportunity to be heard and that FCC failed to conduct its investigation fairly.

Battles between manufacturers and distributors of consumer goods has been on the rise in East Africa’s second biggest economy, reflecting the fierce competition for customers.

On December 13, 2010, upon an application made by TBL, the tribunal granted the appellant leave to add FCC as a respondent in Appeal No. 4 of 2010 and accordingly an amended memorandum of appeal was duly lodged in the tribunal on December 17, 2010.

Upon hearing the matter, chairperson of the tribunal Justice Razzia Sheikh, noted that FCC had objected to Appeal No. 4 on the grounds that the amended memorandum of appeal was bad in law for non-compliance with the provisions of the Fair Competition Act No. 8 of 2003, the fair Competition Commission Procedure Rules, 2010 and the FCT Rules, 2006.

29 Авг. 2011

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