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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Exbusinessmen to form brewery

A new micobrewery is to open in Oxfordshire after its founders decided to escape the rat race.

Former IT consultant Russ Taylor and business partner Gareth Xifaras, a former PricewaterhouseCooper business consultant, are assembling their new brewery in a barn near Thame.

When the first beers flow in October, XT Brewing will joining a growing list of 20 county microbreweries.

Mr Taylor, 42, said: “We have both been brewing at home for a few years now, but were in industry with corporate jobs, and about two years ago decided we did not want that sort of life any more.

“We wanted to use some hands-on skills, we both had an enthusiasm for brewing, and we both love our beer.

“I have been learning the trade at the Windsor and Eton Brewery since then, and we have been looking around Oxfordshire at sites to open our own brewery.”

They have now taken out a lease on a farmyard barn near Long Crendon, Thame, to start their project. Equipment will be installed next month.

Mr Taylor said: “We want to appeal to more youthful demographic than the usual real ale crowd, and push it more to people in their 20s, 30s and 40s.

“We want to follow some of the American microbreweries, that do not have the history to hold them back.

“We want to be more adventurous with some Belgian and American style beers, and push the boundaries a bit.”

Microbreweries have continued to thrive in Oxfordshire despite the recession.

Shotover Brewery set up in 2009, Loose Cannon Brewery in Abingdon opened last year, and more pubs, including The Swan in Faringdon, have opened their own brewplants.

This year’s Cask Report, backed by real ale breweries, revealed that while pubs are still closing over Britain, 3,000 more pubs in the country are serving real ale than last year.

Tony Goulding, from Oxford Campaign for Real Ale, said: “We have more breweries in the country now than at the end of the Second World War.

“As the big breweries scratch around with their interpretation of real ale, the microbrewery scene has taken its place.

“With the craft breweries, a whole greater range of tastes, flavours and styles are on offer as opposed to standard bitters and milds. Many are available in Oxford pubs.

“It is a change we would never have dreamed of 10 years ago.”

31 Авг. 2011



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