The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Exbusinessmen to form brewery
Former IT consultant Russ Taylor and business partner Gareth Xifaras, a former PricewaterhouseCooper business consultant, are assembling their new brewery in a barn near Thame.
When the first beers flow in October, XT Brewing will joining a growing list of 20 county microbreweries.
Mr Taylor, 42, said: “We have both been brewing at home for a few years now, but were in industry with corporate jobs, and about two years ago decided we did not want that sort of life any more.
“We wanted to use some hands-on skills, we both had an enthusiasm for brewing, and we both love our beer.
“I have been learning the trade at the Windsor and Eton Brewery since then, and we have been looking around Oxfordshire at sites to open our own brewery.”
They have now taken out a lease on a farmyard barn near Long Crendon, Thame, to start their project. Equipment will be installed next month.
Mr Taylor said: “We want to appeal to more youthful demographic than the usual real ale crowd, and push it more to people in their 20s, 30s and 40s.
“We want to follow some of the American microbreweries, that do not have the history to hold them back.
“We want to be more adventurous with some Belgian and American style beers, and push the boundaries a bit.”
Microbreweries have continued to thrive in Oxfordshire despite the recession.
Shotover Brewery set up in 2009, Loose Cannon Brewery in Abingdon opened last year, and more pubs, including The Swan in Faringdon, have opened their own brewplants.
This year’s Cask Report, backed by real ale breweries, revealed that while pubs are still closing over Britain, 3,000 more pubs in the country are serving real ale than last year.
Tony Goulding, from Oxford Campaign for Real Ale, said: “We have more breweries in the country now than at the end of the Second World War.
“As the big breweries scratch around with their interpretation of real ale, the microbrewery scene has taken its place.
“With the craft breweries, a whole greater range of tastes, flavours and styles are on offer as opposed to standard bitters and milds. Many are available in Oxford pubs.
“It is a change we would never have dreamed of 10 years ago.”
31 Авг. 2011