The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Belgian beer weekend fetes specialty brews
While the major brewers, such as Anheuser-Busch InBev or Heineken, have suffered years of declining volumes in western Europe, smaller operators have discovered there is a growing market for beers with a difference.
"The beer market is decreasing but we are not selling pilsner. We are selling only tasting beer," Philippe Henroz, marketing manager of Chimay, whose Red, Blue and Triple brews are made within the walls of a Trappist monastery in southern Belgium.
Belgians and other Europeans may be drinking less standard lager, with a steady shift to wine and the global recession both playing a role, but still seem to be hanging on to or developing a new taste for specialty beers.
Brewers of these beers will be hoping to drum up further business this weekend at the Belgian Beer Weekend, a sort of mini-Oktoberfest featuring 48 breweries, many of them smaller Belgian players, and more than 350 beers.
Around 70,000 people are expected at the festival on the Grand Place, the gothic and baroque square in central Brussels from Friday to Sunday.
"It is a good event to network with other people and hopefully find some importers from other countries," said Nicolas Degryse marketing manager for Bockor Brewery.
Belgian breweries have been steadily selling more abroad, with long-standing markets in neighbors France and the Netherlands, strong demand in Britain and the United States and growing interest from China and other Asian nations.
Listed Duvel, whose blond namesake beer ferments in the bottle, increased foreign sales by 30 percent in the first half of this year, with export markets now representing 46 percent of turnover.
"Exporting beer is where smaller breweries can effectively compete in the market," Bockor's Degryse said.
Smaller brewers are losing out to the major brewers in the market for more standard lager.
Roman Brewery, in western Belgium, has suffered falling sales of its pilsner beer in Belgium and abroad, but its sales have risen for its specialty beers, which include a blond beer called Black Hole.
Roman will be promoting a new blond beer called Gentse Strop (Ghent noose) at the Belgian Beer Weekend.
Specialty brewers liken their produce more to fine wines than thirst-quenching lager, which can be gulped down by the liter. Indeed with alcohol strengths often from 8 to 10 percent, this would be a dangerous strategy. These are beers to taste and savor.
The marketing strategy for many specialty breweries urges consumers to remember where they drank, who they were with and what was the quality of the beer.
"Our beer, it is not a beer that you drink in five minutes. It is a beer you need to appreciate," Chimay's Henroz said.
Still, specialty brewers cannot simply sit back and expect their old brews to grow.
Bockor Brewery increased its beers sales by 6.7 percent in 2010 thanks to the launch three years ago of 8 percent OMER Traditional Blond,
"If it weren't for that beer, we would have had the same as in past three years," Degryse said.
Howard Gutman, U.S. Ambassador to Belgium, who will be made an honorary knight of the Belgian brewers' guild on Friday, said beer could play a role in restoring the global economy.
When asked what his favorite beer was, Gutman said: "my next."
1 Сен. 2011