Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Radegast will introduce practical 1.5 litre plastic bottle
Radegast is introducing plastic bottles at the time of rising popularity of this type of packaging on the market. „The message from consumers is clear. Plastic bottles for their beers are a must. To us, the most important thing is to offer the great taste of our beer to the widest spectrum of consumers, and the plastic bottle will help us to do so,“ said Ivo Ka??k, manager of Radegast brewery, explaining the main motive behind the move.
The consumers will appreciate the new 1.5 litre packaging especially outdoors. Thanks to its resilient design, it easily withstands the impact of a stone, or falling from a backpack to the ground. Its other advantages are the possibility of gradual enjoyment of beer and the possibility to tightly close the bottle after each sip.
The shape and the design of the new bottle were created specifically for Radegast, and it even displays the face of this heathen god himself. Much attention has been paid to practical aspects of the design such as its ergonomic shape supporting easy manipulation, and its height and width designed for optimal storage capability.
Distribution of Radegast beer in plastic bottles will start on August 30. In just a few days it will be available in most of the stores where people normally buy their Radegast beer.
Beer brewery Radegast, one of the most modern beer breweries in Czech Republic, has produced beer since 1970.
Brewery Radegast has been a member of the biggest Czech beer brewing group, Plze?sk? Prazdroj, Inc., since 1999.
It produces more than 2 millions of hectolitres of beer a year, and employs about 250 employees.
The brewery produces „classic Czech lager“ beer type, and it is also a maker of high quality malt, which is produced in its own on–site malthouse.
In 2008, the brewery produced its 10 billionth beer.
With its total sale of nearly 10 million hectolitres during the calendar year of 2010 (including licenced productions abroad) and with its export to more than 50 countries worldwide, Plze?sk? Prazdroj Inc. is the prominent beer producer in the region and the biggest exporter of the Czech beer.
Plze?sk? Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
SABMiller plc. is one of the world's biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller's brand group includes such important brands as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, and many other successful regional brands.
1 Сен. 2011