Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
USA. Washington hops harvest under way in Yakima Valley
It took a couple of years before her brainchild, Hops Direct LLC, started to see some interest.
Now, the operation she owns and operates from the family's 700-acre farm on Green Valley Road is thriving, selling leaf hops and pellets to buyers around the globe, as far away as Israel.
Husband Stacy, 46, oversees the farming operation that also includes apples, grapes, raspberries, corn and pumpkins.
Hops Direct is riding a crest of growth in the still-small craft beer segment of the overall beer industry. While less than 10 percent of the market, craft beers sales and volumes are expanding as total beer consumption declines nationwide.
The Brewers Association, a Boulder, Colo., trade group for small and independent brewers, reported a 14 percent increase in craft beer sales in the first half of the year compared with 9 percent for the same period last year. A craft brewer produces fewer than 6 million barrels a year.
Puterbaugh, 45, attributes the growth to changes in consumer taste. She thinks the down economy has helped the craft too because people can save money with home brewing.
"Consumers are liking more styles of beer to choose from, better brew quality and home brewing is a relatively easy and inexpensive hobby," she said.
The hop harvest is now in full swing after growers encountered delays from the cool spring that has affected so many Valley crops this year. Harvest is expected to run through much of this month.
The Hops Direct cold storage and packaging facility fills and ships orders on a daily basis. The firm also sells hop soaps and pickled hop shoots to retail outlets.
Nearby, a massive picking machine is chewing through the seemingly endless line of hop vines that workers hang on hooks. The machine separates the cones from the vines and conveys them to the kiln, where the hops will be dried in preparation for baling.
The Yakima Valley hop industry, the center of U.S. hop production, is seeing another decline in overall acreage this year.
The U.S. Department of Agriculture reports harvest will take place on 23,368 acres in the state this year, a 5 percent decline from 2010. Washington's producing acreage peaked at nearly 30,600 acres in 2008 in response to low worldwide inventories. Total U.S. production is confined to Washington, Oregon and Idaho with slightly more than 30,000 acres.
But oversupply is once again affecting the industry. Ann George of Moxee, administrator of two grower groups and the Washington Hop Commission, said the acreage decline is the result of a current oversupply and a shift in varieties sought by brewers.
Average prices are falling as growers near the end of long-term contracts written at the start of the acreage run-up. Prices per pound fell last year to $3.08, down from $4.08 in 2009, according to figures released by the U.S. Department of Agriculture's National Agricultural Statistics Service.
George called the growth in craft brewing a positive for the industry even though it takes fewer acres to supply the needs of the specialty brewers.
"It is a bright spot for the industry in terms of having something to replace a portion of the acreage," she said. "It's fun to work with the craft industry. They are enthusiastic and really add a lot of positive energy."
Paul Gatza, manager of The Brewers Association, said craft brewers are innovative and are small enough to try new things with different varieties and different brewing methods.
"It's not like they have to fire up the R&D. They can come up with an idea in the morning and do it in the afternoon," he said. "One of the areas of innovation is brewers are doing more with different hop varieties."
Brewers Supply Group of Yakima, a subsidiary of Minnesota-based Rahr Malting, supplies major brewers as well as craft brewers with malts, hops and other products.
Manager Sean McGree said there has been much conjecture about how large the craft-brewing industry could grow.
"We were told for years that it would never grow to more than 2 percent of the U.S. market," he said. "Now they are knocking on 10 percent of the market. Can we hit that? I don't see why not."
Puterbaugh's Hops Direct has responded to the interest in varieties. The firm, which is a separate legal entity from the farming operation, offers 15 varieties produced on the farm but supplements its inventory with 20 additional varieties from other sources.
Hops Direct sells both pellets and leaf hops in a variety of sizes, from as small as a pound to as much as 40,000 pounds.
Orders are vacuum sealed and shipped daily. Puterbaugh said the pace of orders will pick up dramatically toward the end of the month as customers seek supplies from the 2011 harvest.
Puterbaugh enjoys working with craft and home brewers because it's a business where customers and farmers can get to know each other.
As for the business, she said she wouldn't mind more growth, but is pleased with the current size of her operation, one that grew out of her early interest in the Internet.
"We were in the right place at the right time," she said.
6 Сен. 2011