The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Guinness Is Going After The US Beer Market With The Launch Of Its New Black Lager
The lager has already gone through lengthy trials in Northern Ireland and Malaysia in preparation for its big day in the US. It plans to launch on September 1st, right before the start of the NFL season.
This isn't a gimmick craft beer move by Diageo -- it plans to make a real impact. Americans lagers are dominated by Anheuser Busch and MillerCoors, and that's exactly who Guinness will be competing against by trying to lure lager drinkers away with its wide appeal and taste.
Diageo North America's chief marketing and innovation officer Peter McDonough explained the rationale behind the launch in an interview with Shanken News Daily back in May:
"The fact that the U.S. is only the world’s fourth-largest market for Guinness means there’s something I’m not doing right. Americans are lager drinkers, and Guinness Stout can be challenging for some people to embrace. But now it’s in a liquid profile they love. Guinness Black Lager will appeal to the tastes of American beer drinkers."
Makes sense. But within that lies the question of the day for Diageo -- will a broad range of American beer drinkers actually go for it? It's a bit strange to think of Guinness as anything but the iconic 'perfect pint,' and this lager is meant to be consumed from the bottle, according to the Daily Mail.
Plus, will Guinness get enough Americans to go for something this different from the gold lagers they're so used to from Anheuser Busch and MillerCoors? We'll just have to wait until September to find out.
7 Сен. 2011