SABMiller JV to bid for Shaoguan Huoli Beer

  • Reading time:1 min(s) read

SABMiller-China Resources Enterprise JV, China Resources Snow Breweries (CR Snow), has plans to bid for Shaoguan Huoli Beer Co, a Guangdong-based brewery, in the process of its expansion in the southern province.

The CR Snow’s bid for the Guangdong-based beer brand follows 6 months after CR Snow Breweries lost out on a 21.37% stake in Kingway Brewery Holdings, to Anheuser-Busch InBev, reported Business China.

With a production capacity of 150,000 tons per annum, Huoli Beer Company distributes the Huoli-branded beer products in Guangdong, as well as in Jiangxi and Hunan provinces.

Guangdong Provincial Alcohol Industry Association secretary general Zhou Maohui said Huoli Beer, with its geographical advantage in Shaoguan, would help CR Snow Breweries to establish its position in the Hunan and Jiangxi markets.

Recently, the company inked a deal with China Kweichow Moutai Distillery Co, to jointly invest in Guizhou Moutai Beer (Moutai Beer) and form a JV called China Resources Snow Breweries (Junyi).