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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller to launch Foster’s bid after skirmish

* SABMiller prepares to publish formal bid
* Foster's shares below SABMiller bid price
* Foster's says SABMiller claim "frivolous and petty"
* SABMiller says pleased has clarity on Foster's debt
* Foster's books deferred tax asset of A$447.5 mln

By Michael Smith and David Jones

SYDNEY/LONDON, Sep 8 (Reuters) - Brewer SABMiller is set to launch its formal takeover for Foster's Group within days after an Australian regulator rejected its claim that Foster's had made misleading statements as part of a hostile A$9.5 billion ($10.1 billion) bid battle.

SABMiller had hoped to rattle Foster's takeover defence by casting doubt on information given at its annual results. The ruling allowed both sides to claim victory as it dismissed doubts over Foster's financial forecasts but did force Foster's to clarify its net debt position.

The Australian Takeovers Panel dismissed SABMiller's claims on Thursday that Foster's had made "misleading and deceptive" forward-looking statements over future sales and earnings growth, but had some concerns over its net debt figure which were allayed by a Foster's clarification.

Both parties accepted the panel's decision and SABMiller is now likely to launch its bid document, which could come as early as next week, at the same cash price of A$4.90 a Foster's share as originally proposed, sources close to the situation said.

"SABMiller is ready to go, so this ruling gives it the green light to formalise its bid as soon as possible at the same price," said one source with knowledge of the situation.

The publication of its bid document will trigger a takeover process which under Australian rules could take as little as seven weeks.

The London-based brewer has been turning more aggressive in its determination not to overpay, while Foster's has rejected SABMiller's approach on the grounds that it undervalues the company. That position was undermined by Foster's shares closing at A$4.85 on Thursday, below SABMiller's cash bid of A$4.90.

Foster's had dismissed the claims by its suitor, which related to statements Foster's had made in its annual results late last month. "It was pretty clearly frivolous and petty," a Foster's spokesman said of the application to the panel.

SABMiller welcomed the clarification: "SABMiller accepts the panel's determination and is pleased that Foster's has now clarified its debt position," the group said. Its shares were off 0.1 percent at 22.24 pounds by 1210 GMT.

Foster's released details of its submission to the panel, saying it had booked a deferred tax asset of A$447.5 million ($474 million) which reflected its success in a tax case, which helped clarify its debt figure.

"The panel concluded there was no reasonable prospect that it would make a declaration of unacceptable circumstances in relation to the financial objectives statements," the panel said in a statement released to the Australian Securities Exchange.

SABMiller, the world's second-largest brewer and home to Grolsch, Miller Lite and Peroni, first approached Australia's largest brewer in June and turned hostile on Aug 17, taking its offer directly to Foster's shareholders, and now has two calendar months from that date to submit a formal offer document.

Foster's, the maker of Victoria Bitter, Carlton Draught and Pure Blonde, reported a 9 percent slide in second-half profit on Aug 23, in a rare decline that showed beer margins falling for the first time in a decade and lower volumes.

Foster's has sold off virtually all its overseas operations to be largely an Australian brewer with a 50 percent share of its domestic market, where it earns some of the best margins in the developed world in a near duopoly with Kirin-owned Lion Nathan.

Once SABMiller launches its official bid it must lodge its offer document with the Australian Securities and Investment Commission (ASIC), which can take a maximum of 15 days to approve the bid, and then allow SABMiller to post it to Foster's shareholders.

The bidder is allowed three to four days to post the document and once the postage is completed, the minimum period the offer has to stay open is for one calendar month after the final posting date, although this can be extended. ($1 = 0.944 Australian Dollars)

9 Сен. 2011

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