The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Smaller, lower quality barley crop in west Europe
* Maltsters may have to accept lower quality supplies
Barley harvests in western Europe are winding down with an overall slight fall in the size of the crop and quality also expected to decline, particularly in Germany, crop analysts said on Thursday.
Winter barley in Germany, which is mainly used for animal feed, suffered major damage from the triple blow of a very cold winter, springtime drought and summer rain, according to the farm ministry.
The ministry estimates the winter barley crop has fallen 21.6 percent to 6.76 million tonnes.
Livestock farmers have been switching from using relatively scarce barley to feed wheat.
"Wheat is expected to increasingly replace barley, which is in short supply, in feeding troughs in the EU," German grain trading house Toepfer International said in a report.
Germany is, however, expected to harvest a larger spring barley crop after farmers replanted weather-damaged rapeseed with spring grains.
The farm ministry estimates the spring barley crop, partly used for beer brewing, was up 18.1 percent at 2.01 million tonnes.
Frequent harvest-time rain in Germany, however, threatens to hurt the quality of spring barley.
"The (spring barley) crop nationally is up but the quality is very mixed," one German trader said. "It looks like malt producers and beer brewers may have to accept lower quality than usual in their supplies in the coming months.
FALL IN FRANCE
In France, the barley harvest shed 11 percent from last year and 19 percent compared to the 2006-2010 average, at 9 million tonnes, the farm ministry estimated this week.
The sharp fall was mainly linked to a 10 percent drop in barley yields after a severe drought that hit France until early June.
In terms of quality, some of the spring barley was downgraded to animal feed because of too high protein levels. Spring barley amounts to around one third of the total barley crop in France.
Britain's winter barley harvest in complete while 30 percent of the spring barley remains in the fields, mostly in Scotland where progress has been hampered by rain, crop consultants ADAS said in a report on Thursday.
Production should follow in a similar pattern to Germany with a smaller winter barley crop offset by a rise in spring barley output.
Spring barley plantings in Britain rose 10 percent this year, reflecting strong malting premiums in the run-up to last year's harvest, while winter barley area slipped 8 percent, according to a planting survey issued by the Home-Grown Cereals Authority.
Winter barley yields are seen falling to 6.1 to 6.2 tonnes per hectare, down from a five-year average of 6.5 tonnes while ADAS estimated spring barley yields on par with the average of 5.3 tonnes.
Spain is the only major producer in western Europe to harvest a significantly larger barley crop this year.
The barley has been in for more than a month and rose by 4.5 percent from last year's disappointing crop to some 8.5 million tonnes after an unusually wet spring, according to preliminary official estimates.
Dealers say about 1 million tonnes is of malting quality while the rest goes to animal feed. Spain can be self-sufficient in barley, but only with bumper crops like the 11.3 million tonnes harvested in 2008.
9 Сен. 2011