The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. New craft brewery opens in Richmond
Hardywood Park Craft Brewery started brewing its first major batch of ale Wednesday, a Belgian abbey-style blond ale expected to hit some local restaurants and stores in October.
Co-founders Eric McKay and Patrick Murtaugh are hoping to tap into a growing consumer taste for craft beers, a trend that doesn't seem to have been doused by the weak economy.
"We want people to taste a new beer and say, 'I can't believe there is so much flavor in this,' " McKay said. "That is what's so exciting about this."
Hardywood Park Brewery has set up its brewing operations on Ownby Lane in North Richmond. The brewery does not serve beer.
On Wednesday morning, Murtaugh and McKay invited friends and business associates, including representatives from Richmond's Legend Brewing Co. and Brown Distributing Co., to celebrate the brewery's opening by emptying sacks of malt into a mash tun, officially starting production of its first major batch.
Friends since they were boys in Connecticut, McKay and Murtaugh were inspired to become brewers when they visited Australia in 2001.
The Hardywood Park name comes from a sheep station in New South Wales where McKay and Murtaugh first tasted an amber ale home-brewed by the Crawford family that owned the station.
"At the time, it was the most incredible beer I had ever had," McKay said. "It was this moment of epiphany. We decided then, we wanted to have our own brewery someday."
It would take a decade of work in the industry first. "That gave us time to really work and get experience," said Murtaugh, who comes from a long family line of professional beer makers. He studied brewing in Chicago and Munich, earning a master-brewer certification.
McKay worked in sales and marketing for a craft-beer distributor, earned an MBA and founded two social media platforms devoted to beer.
The business partners say now is a great time for specialty beers.
Sales of craft beers in the U.S. rose 12 percent in 2010 compared with 2009, according to the Brewers Association, a Colorado-based industry trade group. That growth has come as overall U.S. beer sales fell 1 percent in 2010.
"The time has definitely come when you have a big enough consumer base, and a growing consumer base," McKay said.
The company's flagship brew, Hardywood Singel, is expected to be available locally in October. The brewery also plans a series of reserve ales, the first being Farmhouse Ale, a seasonal brew spiced with locally grown pumpkins, and cinnamon, brown sugar and ginger supplied locally.
"We will always focus on using local ingredients whenever we can," McKay said.
9 Сен. 2011