Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
«Viking Malt» September Barley Report
Barley harvesting is finished and about 20-25 % of malting will be downgraded to feed quality because of high proteins and rain damages.
Average results of samples received:
Screenings above 2.5 mm 89.9%
Lithuania will not be self sufficient with crop11- the shortage is expected to be about 20000 MT.
Estimated 80-90 % of the total barley is harvested. In the south of Finland (malting barley areas) the figure is even higher.
Average yield for the barley is estimated to be 3400 kilos per ha.
Estimated quantity of malting barley will be 300-310 000 tons. Due to low screenings and high protein levels acceptance percentage for the malting barley will be around 60 %.
Finland will be self sufficient with malting barley and there is also a surplus volume to be exported if the quality is acceptable.
Harvest in general is proceeding very slowly. Harvest normally starts at first in the south and then moves north. This year harvest of malting barley started at the same time in the whole country and harvest is still going on in both parts of the country. Most regions in the grain producing part of Sweden had 150-200% of normal rainfall during august. The South and West of Sweden have had difficult weather conditions since early august while the Eastern and Northern part of the grain producing area had quite good weather conditions during first half august. Barley still standing on the fields have been downgraded to feed. As a consequence there is some concerns about the malting barley quality because of pre-germination has occurred in some fields or more correct in some parts of some fields where it have been problems with lodging or straw breaking. The main actions from the Coops to secure the quality are that they separate deliveries with content of pre-germinated or coloured kernels from barley accepted as malting barley. Our own evaluation of qualities from different regions is proceeding on full speed. Although some volumes will not be accepted as malting barley there will be a surplus when the local demand has been covered. We estimate that the total malting barley harvest will reach 440 – 450 000 tons, the share for different regions on page 3. It is still too early to confirm the final volume of quality malting barley, analyses of pre-samples is ongoing and we will keep you informed on updated
12 Сен. 2011