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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Amstel Introduces Amstel Wheat, The First New Product Introduction in the U.S. in More Than 10 Years

Today Amstel Light, a leading imported light beer from Amsterdam, officially launched Amstel Wheat Bier, an authentic European wheat beer brewed with Amstel's signature craftsmanship and a brewing tradition that began over 140 years ago, to the U.S. market. Initially, Amstel Wheat Bier will launch in upscale bars and pubs in seven cities (New York, Boston, Providence, Atlanta, Minneapolis, Chicago, San Francisco) with plans for nationwide expansion to be made by year's end.

Staying true to the identity of an authentic European wheat bier, Amstel Wheat offers a deep, translucent golden color with orange and amber hues. The aroma is rich with fruit and floral notes and a subtle tease of freshly baked bread, while the taste is slightly fruity with soft hoppy undertones. "Amstel Wheat is delicious and smooth," commented Amanda Hawk, Brand Director for Amstel Light, Heineken USA. "It delivers all of the signature attributes of an authentic European wheat bier, brewed with the craftsmanship adult consumers have come to expect from Amstel."

To support the launch, Amstel will host consumer sampling events in select bars and restaurants (where legal) in which Amstel Wheat will be served in authentic European wheat bier glassware that highlights the visual and taste appeal of the new brew. The Amstel Wheat signature glass is tall and sleek to showcase the liquid's golden color, while the glasses wider, gold-rimmed mouth protects the thick head that seals in the beer's exceptional flavor.

"This is the perfect time to introduce American consumers to Amstel Wheat Bier, the newest gem in the Amstel family," concluded Hawk. "The wheat beer category, at +25% sales, is growing 3X faster than import, craft and micro beers*. Combine this impressive growth with Amstel's strong consumer awareness and stellar reputation of quality and craftsmanship, and the result is a wheat bier that offers consumers a great new product from a trusted brand. It's a natural fit and a win, win for all."

* AC Nielsen, Total USA, all Channels, 52 weeks ending 3/29/11

About Amstel

Amstel, the premium Dutch beer brand was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy. In 1872 the first barrels of Amstel beer were delivered in Amsterdam and due to its characterful taste it became an overnight success. By 1886, Amstel had become Amsterdam's largest brewer of lager beer and in 1968, Amstel joined forces with Heineken International. In 1982, Amstel Light was born as an import to the U.S. and is currently a leading imported light beer. Today, Amstel is one of the world's top five international beer brands thanks to its unique portfolio, character, flavor and more than 140 years of brewing heritage. Heineken USA currently distributes Amstel Light, and is introducing Amstel Wheat in select U.S. markets in 2011. For more information, please visit www.amstellight.com .

About Heineken USA

Heineken USA Inc., the nation's premier bier importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international bier brand; Heineken Light; Amstel Light, a leading imported light bier brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico.

13 Сен. 2011

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