Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Beer drinkers leave established beer brands for microbrews
According to the website WallStreet24/7, sales for Milwaukee Best, Old Milwaukee and Miller Genuine Draft dropped more than 50% from 2006 - 2010. For Costello, the drop doesn't come as a big surprise as the variety of craft and microbrewed beers is ever growing. Costello says, "I can't understand it. Me personally, I can't sit there and drink the same beer. It'd be like eating pizza everyday for 20 years. You're going to get sick of pizza."
Lakefront Brewery President Russ Klisch says, "It's also very interesting for people to go out there, and they have a little of this beer than try that beer and compare the flavor, and it's more exciting than just drinking the same old beer all the time."
The trend doesn't mean an end to power house brewers like MillerCoors, but a change in the game plan that may shake up the entire brewing industry. Klisch says, "I'm not thinking they're going to sleep on this too much. I think they'll try to come up with something interesting."
Competition is about to get even more fierce. The Brewers Association says more than 700 new breweries are currently being planned across the U.S. That's more than double what it was last year.
13 Сен. 2011