Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Heineken launches 2011/2012 UEFA Champions League campaign
Starring five highly-respected footballers, Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy, who between them possess almost 350 UEFA Champions League match appearances, Heineken’s ‘’ Legendary Football’ aims to highlight the ‘stage’ of magical moments that UEFA Champions League and football legends create.
Cyril Charzat, Global Brand Director at Heineken, said: “As a long-term partner of the UEFA Champions League, Heineken understands the magic of the tournament and the masterpiece moments which make it so special. Legendary Football captivates the excitement of the very best that club football has to offer and the enjoyment of these high standards is something that Heineken has in common with football enthusiasts”.
The most high-profile edits of the films are two 30’ television advertisements, supported by a series of break ‘bumpers’ that will be broadcast in over 180 countries worldwide. The ‘Opera’, the first of the two endorsements, revolves around a compelling moment as Seedorf lines up to take a shot at Buffon, filmed in the stunning setting of a beautiful European opera house. The second video, ‘Pantheon’, takes place in the more historical, spectacular setting of an ancient Roman gladiatorial ring, where Vieira and Van Nistelrooy compete to win a header at Adler’s goal.
Patrick Vieira said: “When you walk out you hear the Champions League music, you think, ‘This is it’. This is our moment and when you’re there and you walk out onto the pitch, you play against the best teams in Europe, and the matches are always very exciting. I do think that there is a parallel between art and soccer, when you are playing in the Champions League you feel that you are in an arena. We players compare ourselves to gladiators and when the battle starts against the opponent you then have to go out there and try to win the match.”
“Heineken is proud to be working with such high profile ambassadors for the tournament and we are looking forward to our seventh year in partnership with UEFA’’ Hans-Erik Tuijt, Global Brand Activation Manager at Heineken, added.
A series of humorous adaptations have also been created along with outtakes and behind the scenes footage that will be used to supplement the television commercials across a variety of digital platforms.
Legendary Football will also incorporate Heineken’s innovative new interactive digital game, StarPlayer, launched last April and now expanded across new markets. StarPlayer offers users the chance to further enhance their UEFA Champions League viewing experience by trying to anticipate
what will happen next in the game in order to score points. Heineken will be running a number of leagues throughout the season with exclusive prizes on offer to winning players.
Heineken will continue to offer fans the opportunity to experience Legendary Football during the season through initiatives including VIP Back Stadium Passes and the UEFA Champions League Trophy Tour presented by Heineken, which gives fans the chance to get up close and personal with club football’s most coveted prize.
Heineken International announced in May that it has extended its contract with UEFA to sponsor the UEFA Champions League for a further three years. Heineken’s new agreement will see its current deal with the world’s most prestigious club tournament extend until the end of the 2014/15 season. The partnership is set to continue to be an important component of the beer brand’s global sports sponsorship strategy while supporting the growth objectives of the brand.
13 Сен. 2011