Heineken, the global beer brand has been launched in India by United Breweries. United Breweries announced the launch of locally brewed and bottled Heineken®beer from their brewery in Taloja, near Mumbai.
Heineken is positioned as a super-premium lager beer that will target the discerning beer drinker in India.
Commenting on the launch, Mr. Kalyan Ganguly, President & Managing Director, United Breweries Limited said, “Heineken, the world’s favourite super premium beer brand will appeal to affluent, sophisticated and discerning consumers in India. We will leverage our deep understanding of the Indian beer market, and complement that with robust marketing programmes and the strength of our nationwide distribution network, to bring to Indian consumers this truly iconic global beer brand. This is a significant and exciting consumer experience that United Breweries has brought to India.”
Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited said, “The taste and quality of Heineken brewed and bottled out of India is true to the original time-honoured recipe handed down the generations. The brand has been well received in Mumbai and Pune and we now invite rest of India to “Open Your World” to Heineken!”
Heineken is available in pack sizes of 650 ml and 330 ml sizes and is priced at Rs. 150/- and Rs. 80/- respectively, in Delhi.