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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

EU court scraps Grolsch 32 mln euro antitrust fine

* Not sufficient proof of parent company's liability
* Court ruling may force changes in EU fining policy
* Court had cut Heineken, Bavaria antitrust fines in June

Brewer Grolsch, part of SABMiller , will not have to pay a 31.7-million-euro ($43.32 million) EU antitrust fine because regulators failed to prove the parent company's liability, an EU court ruled on Thursday.

The ruling by the Luxembourg-based General Court could force the European Commission to revise its fining policy, which puts the onus on parent companies for violations by their subsidiaries.

In practice this means regulators take the parent company's global turnover into account when setting fines, which could result in a hefty figure.

Grolsch had argued that its subsidiary Grolsche Bierbrouwerij Nederland BV, and not the parent company, was liable for the violations as staff from the unit were involved in the cartel.

The court, Europe's second-highest, backed Grolsch, saying the EU regulator had denied the parent company a chance to challenge its presumption.

"The Court ... concludes that the evidence available to the Commission was not sufficient to establish the direct participation of Koninklijke Grolsch in the cartel," the court said.

"The Commission failed to explain, in the decision, its reasons for attributing to Koninklijke Grolsch NV the conduct of its subsidiary."

The court had in June cut regulatory fines levied on Dutch peers Heineken and Bavaria four years ago for fixing beer prices in the Netherlands, saying regulators did not have sufficient proof of wrongdoing.

The European Commission said the cartel operated between 1996 and 1999. ($1=.7317 Euro)

16 Сен. 2011



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