The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
World beer market growth to pick up in 2011-Plato
"Globally, the beer industry continues to show resilience in the current economic climate; we are forecasting some further recovery in 2011 to near 'normal' growth rates," said Plato director Ian Pressnell in a statement.
The 2.5 percent volume growth forecast for this year -- largely reflecting the increasing taste for beer among emerging market consumers -- compares with 1.6 percent growth in 2010 and an 0.4 percent advance in 2009.
For this year, the research group predicts 1 percent growth in Europe and America and some 4 to 5 percent in the emerging regions of Asia, Africa and the Middle East.
For 2010, there was no change in the ranking of the world's five biggest beer markets, with China increasing its lead over the United States to be nearly twice as large, having consumed some 450 million hectolitres of beer, Plato's figures showed.
Those two nations stay well ahead of Brazil, Russia and Germany.
China's Snow beer retained its top spot in the world's leading beer brands in 2010, according to Plato. The beer, brewed by a joint venture involving the world's second-biggest brewer SABMiller , was followed by Bud Light, Budweiser and Brazil's Skol, all brewed by the world's biggest brewer Anheuser Busch InBev in an unchanged top four from 2009.
Chinese beer Tsingtao jumped to fifth spot, swapping places with Mexico's Corona , while AB InBev's Brazilian brew Brahma stayed in seventh position. Another Chinese brand Beijing Beer jumped over Heineken to make eighth spot, while Coors Light remained the 10th best-selling beer brand.
20 Сен. 2011