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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Texas Beer Consumption Goes Flat

high unemployment among core beer consumers, tougher drunk driving laws seen
The Beverage Information Group says Americans consumed less beer in 2010, guzzling 2.8 billion cases of beer less than the year before, for the fourth straight decline.
That amounts to a 1.9% drop in beer consumption, with the biggest drops being seen in consumption of light beer, which was the trendy rage in the 1980s.
Kim Forsythe, whose company operates several restaurants and bars around Texas, says drinkers are turning more to specialty beers and to non traditional drinks as they seek out a testy but less fattening beverage.
"An educated palate is trying more options that are being offered, from Mexico and Europe," he told 1200 WOAI's Berit Mason.
But the report says the gains in the specialty beer segment can't make up for losses caused by higher fuel costs, which leave people with less discretionary income, and high unemployment among core working-class beer drinkers.
"They're looking for 'skinny drinks,' now," Forsythe said. "We have other alcohol drinks now that are very popular."
Another factor which is influencing the decline in beer sales is a new concern about drunk driving, and far tougher enforcement of drunk driving laws.
The BIG says so called 'super premium beers,' as well as 'craft and specialty beers' are seeing an increase, something Forsythe is seeing among his Texas customers.
"It is becoming more sophisticated, the growth of home grown beers, and many communities now have their own local breweries," he said.

21 Сен. 2011



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