The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Resilient European brewing sector hit by recession but fighting back
According to the Ernst & Young and Regioplan study, beer consumption fell 8% from 2008 to 2010, cutting 260,000 jobs, of which 85% in the hospitality sector, in the sector’s value chain. Government revenues from the sector, including excise duties collection, fell a staggering 6% in one year, from 54 billion in 2008 to 50.6 billion Euros in 2009, in spite of tax increases on beer across a number of countries.
Although the overall contribution of beer to the EU economy has decreased by 10% since 2008, the contribution of the brewing sector to the economy remains very significant. According to the Brewers of Europe production and consumption of beers provides more than 2 million jobs across Europe whilst total annual sales equal around 106 billion Euros. Despite tough times, the number of breweries multiplied to over 3,600 last year, from just over 3,000 in 2008. Non-alcoholic beer sales have also increased in some countries.
“The study underlines the fact that the brewing sector has resilience, remains a global leader and has a very positive impact on the European economy,” said Alberto Da Ponte, President of The Brewers of Europe, which represents the 3,600 breweries across Europe.
In addition to the recent global downturn, the decrease in the economic contribution was driven by an increasing tax burden, higher raw material prices, new restrictions and a growing shift in consumption from the hospitality sector towards retail and home consumption, where the government revenues, value-added and employment generated by one litre of beer are significantly lower. Beer sales fell by 15% in the hospitality sector, compared to 4% in retail outlets.
As the economic crisis hit in 2008, China passed the EU as the biggest beer producer in the world, the study shows. Despite the crisis, the sector has adapted well, although relentless increases in beer excise duties will stifle any recovery and it needs supportive government policy in terms of regulation and taxation, to now help drive the growth of the wider EU economy and help prevent further job losses.
Da Ponte said, “The report shows how with the right policy from governments and policymakers, the brewing sector can play a leading role in the economic recovery that is important to us all.”
The report presents consolidated data on the 27 EU Member States. Detailed information is also provided on the EU 27 countries plus Croatia, Norway, Switzerland and Turkey.
23 Сен. 2011