Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
SABMiller keen to foster relationships with retailers
Chief executive Graham Mackay will seek to hit the ''reset'' button on the key relationship between Foster's and the retailers after years of squabbles around heavy discounting, promotions and supply chain management.
''We think that the relationships with them [Australian supermarkets] and management of those retail relations have been neglected and that's a fairly common cause in Australia. So, we think there is work to be done there,'' Mr Mackay told analysts last week.
Advertisement: Story continues below ''We just think getting in there and doing a better job with them and working together with them will yield results.''
In particular, the Anglo-South African brewer is expected to implement its Building Execution Excellence at Retail (BEER) initiative in Australia if its $12.3 billion takeover bid for Foster's is completed, after a highly successful launch of the strategy in North America lifted growth.
The BEER strategy, which enables SABMiller to measure and improve the quality of service it offers to retailers, has been implemented in part in other regions and in parts of Europe where it shares IT platforms with key supermarket customers.
''We believe that our customers [retailers] and ourselves should take a shared view of growing the value pool, thinking and acting deliberately together in this endeavour,'' Mr Mackay said as he sold his $5.5325-per-share offer for Foster's.
''Drawing from our experience, particularly in the US, we will adopt this shared partnership approach [in Australia] to value creation with joint business planning and enhancement of the shopper experience in off-premise channels.''
The BEER initiative was an immediate hit for SABMiller in the US, with its MillerCoors unit category leader in 30 per cent of key account chains after the introduction of BEER - up from 24 per cent in 2008. Retailers also won, with stores linked to the brewer's strategy outperforming unaligned outlets volumes and sales.
''MillerCoors's revenue through these outlets is up almost 5 per cent, a win not only for the business but also for the retailer,'' a SABMiller document says.
Foster's has had an uneasy relationship with Coles and Woolworths of late as stagnant volume growth has seen the retailers slash prices even as they have also been introducing their own home-brand beers that directly compete with Foster's beers.
Their squabbles flared up earlier this year when Foster's stopped the delivery of tens of thousands of cartons of VB, Carlton Draught and Pure Blonde to Coles' First Choice liquor stores and Woolworths' Dan Murphy's chain after a price war drove the price of slabs so low that Foster's believed its brand equity was being damaged.
The huge discounting has been partly driven by shrinking growth for beer as a beverage category. Beer volumes are down 6 per cent in 2010-11 - dropping 7.3 per cent in the first half and 4.6 per cent in the second half.
''We believe there are opportunities to rejuvenate the beer category and enhance Foster's position in it,'' Mr Mackay said.
Dan Murphy's national merchandising manager Stephen Donohue welcomed the new approach from SABMiller and Mr Mackay.
''We are always open to furthering more collaborative relationships with our suppliers as they tend to result in a better outcome for both parties and deliver a better deal for customers,'' Mr Donohue told BusinessDay.
A spokesman for Coles said: ''Foster's is a key partner in our liquor business, and we look forward to continued collaboration with the company under its new ownership structure.''
Mr Mackay said despite the consolidation of the supermarket sector in Australia and the dominance of the two leading players, SABMiller could work with both retailers to grow the size of the beer market.
''There is no reason why we shouldn't improve relationships and deal well with a concentrated trade. That does happen in other parts of the world and obviously we are use to dealing with major key account customers.
''We will reach out to key retailers with a view to building an improved customer relationship model, centred on mutually beneficial solutions for brand-led growth.
''We will improve revenue and channel management of the business through developing the relationships between Foster's and its retailer customers and thereby raising beer's appeal to shoppers at the point of purchase.''
26 Сен. 2011