Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Nigerian Breweries Buys Sona and Life to Expand Capacity
With the takeover, the Heineken NV (HEIA) unit takes control of Sona’s two brewing plants in the southwestern town of Ota and the northern city of Kaduna, as well as a third formerly run by Life Breweries in the southeastern city of Onitsha, the Lagos- based company said in a statement published today by the Nigerian Stock Exchange. Nigerian Breweries didn’t say how much it paid.
The acquisitions give Nigerian Breweries “immediate access to additional capacity and also brand extension,” Tunde Abidoye, an analyst with FBN Capital Ltd. said today by phone from Lagos. They will add about 3.7 million hectoliters to the company’s production and broaden its product range, he said.
Nigeria, with more than 150 million people, is the continent’s most populous country and is attracting investment from global beermakers seeking to expand market share. SABMiller Plc (SAB), the world’s second-largest brewer by volume, said on Feb. 25 that it plans a $100 million plant in Onitsha within two years. Guinness Nigeria Plc, a beer-making unit of distiller Diageo Plc (DGE), said on March 11 that it will spend $336 million to expand brewing capacity in the country.
Nigerian Breweries rose 5 percent, the maximum daily limit, to 79.78 naira by the 2:30 p.m. close in Lagos. The stock has risen 2.9 percent this year, compared with a 18 percent decline in the Nigerian Stock Exchange All-Share Index over the same period.
3 Окт. 2011