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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Scottish beer deal puts Wells and Young’s into the top three

BEDFORD-based brewery Wells and Young’s has agreed a deal to make the firm one of the top three premium ale breweries in the UK.

The 135-year-old firm has purchased two iconic Scottish beer brands - McEwan’s and Younger’s - from Heineken UK.

It also means that Wells and Young’s will become the largest ale supplier in Scotland.

Brewing will continue at the historic Caledonian brewery in Edinburgh, with McEwan’s and Younger’s brewed at other sites in England transferred to Bedford.

Nigel McNally, managing director of Wells and Young’s, said: “This is a significant and major acquisition, and secures the future for the much loved McEwan’s and Younger’s brands. We will invest and nurture these fantastic Scottish ale brands, and give them a new lease of life, whilst always putting their Scottish heritage first.

“Bedford is already on the map as the home of great brewing, so by extending into Scotland, we are helping to raise the profile of our great beer and our hometown.”

Earlier this year Charles Wells Ltd bought out Young and Co PLC’s 40 per cent stake in the joint venture Wells and Young’s Brewing Company.

4 Окт. 2011

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