Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Scottish beer deal puts Wells and Young’s into the top three
The 135-year-old firm has purchased two iconic Scottish beer brands - McEwan’s and Younger’s - from Heineken UK.
It also means that Wells and Young’s will become the largest ale supplier in Scotland.
Brewing will continue at the historic Caledonian brewery in Edinburgh, with McEwan’s and Younger’s brewed at other sites in England transferred to Bedford.
Nigel McNally, managing director of Wells and Young’s, said: “This is a significant and major acquisition, and secures the future for the much loved McEwan’s and Younger’s brands. We will invest and nurture these fantastic Scottish ale brands, and give them a new lease of life, whilst always putting their Scottish heritage first.
“Bedford is already on the map as the home of great brewing, so by extending into Scotland, we are helping to raise the profile of our great beer and our hometown.”
Earlier this year Charles Wells Ltd bought out Young and Co PLC’s 40 per cent stake in the joint venture Wells and Young’s Brewing Company.
4 Окт. 2011