Aiming to improve the company’s competitiveness and customer service Compa??a Cervecera modernises its production centers

  • Reading time:3 min(s) read

– Its two factories will become modern, multifunctional production, service and logistics centers.
– The start up of the plan means a 4.4 million Euro investment.

Santa Cruz de Tenerife, October 5, 2011 – Compa??a Cervecera de Canarias has decided to give a new boost to the modernisation of its two factories in Santa Cruz and Las Palmas, to increase business and customer service competitiveness as well as its presence in the local and mainland markets. The modernisation includes an advanced storage system adapted to the new business tendencies.

The start up of the plan represents a 4.4 million Euro investment in its two factories in Tenerife and Gran Canaria. The factories will become modern multifunctional production, service and logistics centers and will be better integrated into their surroundings.

The modernisation project will be carried out in several stages. It stands to save more than three million Euros in the production process through new machinery allowing a reduction in energy consumption and the production of new formats for its brands.

Other important parts of the plan include embellishing the facilities’ exteriors in order to achieve a better integration with their surroundings, as well as a 1.3 million euro investment in a new storage system, which will mean the installation of new machinery. This will increase the storage area by up to 18,840 square feet with a capacity of 2,750 pallets. Also, it will prepare the facilities for the possibility of outsourcing the warehouse management, contributing to the industrial development of the islands.

With this measure, the Company increases its potential for development, enabling the development of new projects like exports to mainland Spain and other markets. It also facilitates future growth, assuring employment, investment and activity in all its work places.

About Compa??a Cervecera de Canarias

Compa??a Cervecera is one of the main national breweries and one of the main engines in the economic and social development in Canarias: it boasts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which represent approximately 30% of the total, and are represented by two members on the Board of Directors.

Compa??a Cervecera produces its own brand of beers Dorada and Tropical, under Carlsberg licence, and the apple juice Appletiser; it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as the energetic drink Red Bull and premium juices Granini.

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.