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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Go have a non-filtered lager as soon as you can; it’s going to be available in pubs until October 10

During this whole week, the unfiltered lager Radegast will be on tap all over Moravia. The beer known for its distinguished aroma of fresh yeasts and its typical yeast turbidity was introduced by Radegast brewery on the Day of Radegast at the beginning of September. And now beer lovers have a chance to try it in nearly 100 pubs. The last chance to taste this specialty of No?ovice brewmasters will be October 10.

This unfiltered lager was drawn right from the tanks without any alterations and is not pasteurized. This puts high demands on pub and restaurant operators since their facilities must comply with the highest storage and beer-drawing requirements. Therefore, the unfiltered lager is offered in about one hundred carefully selected restaurant facilities all around Moravia where they are able to ensure necessary storage temperatures and much more demanding sanitation of beer pipes. All these places were awarded a certification for the highest level of beer-care.

"Unfiltered lager is especially bitter beer, which is a typical mark of all Radegast beers. Its pure aroma is slightly ester and in harmony with the malt aroma. When carefully tasted, one can taste fresh brewers' yeasts," said Ivo Ka??k, Manager of Radegast brewery, in describing the taste of the unfiltered beer.

You can recognize unfiltered Radegast lager at first sight. Its golden hue is accompanied by typical yeast turbidity. No?ovice brewmasters brewed it from a high quality variety of ?atec and Tr?ice hops, the best brewers‘ yeasts, their own malt made of Han? barleys and pure Mor?vka creek water.

The list of restaurants where unfiltered Radegast lager is on tap is listed at the website www.radegast.cz.

- Beer brewery Radegast, one of the most modern beer breweries in Czech Republic, has produced beer since 1970.
- Brewery Radegast is a member of the biggest Czech beer brewing group Plze?sk? Prazdroj, Inc. since 1999.
- With total sales of nearly 10 million hectoliters during the calendar year of 2010 (including licensed products abroad) and with exports to more than 50 countries worldwide, Plze?sk? Prazdroj Inc. is the prominent beer producer in the region and the biggest exporter of Czech beer.
- Plze?sk? Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world's biggest beer brewing companies, with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller's brand group includes such important brands as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, and many other successful regional brands.

6 Окт. 2011



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