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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Go have a non-filtered lager as soon as you can; it’s going to be available in pubs until October 10

During this whole week, the unfiltered lager Radegast will be on tap all over Moravia. The beer known for its distinguished aroma of fresh yeasts and its typical yeast turbidity was introduced by Radegast brewery on the Day of Radegast at the beginning of September. And now beer lovers have a chance to try it in nearly 100 pubs. The last chance to taste this specialty of No?ovice brewmasters will be October 10.

This unfiltered lager was drawn right from the tanks without any alterations and is not pasteurized. This puts high demands on pub and restaurant operators since their facilities must comply with the highest storage and beer-drawing requirements. Therefore, the unfiltered lager is offered in about one hundred carefully selected restaurant facilities all around Moravia where they are able to ensure necessary storage temperatures and much more demanding sanitation of beer pipes. All these places were awarded a certification for the highest level of beer-care.

"Unfiltered lager is especially bitter beer, which is a typical mark of all Radegast beers. Its pure aroma is slightly ester and in harmony with the malt aroma. When carefully tasted, one can taste fresh brewers' yeasts," said Ivo Ka??k, Manager of Radegast brewery, in describing the taste of the unfiltered beer.

You can recognize unfiltered Radegast lager at first sight. Its golden hue is accompanied by typical yeast turbidity. No?ovice brewmasters brewed it from a high quality variety of ?atec and Tr?ice hops, the best brewers‘ yeasts, their own malt made of Han? barleys and pure Mor?vka creek water.

The list of restaurants where unfiltered Radegast lager is on tap is listed at the website www.radegast.cz.

- Beer brewery Radegast, one of the most modern beer breweries in Czech Republic, has produced beer since 1970.
- Brewery Radegast is a member of the biggest Czech beer brewing group Plze?sk? Prazdroj, Inc. since 1999.
- With total sales of nearly 10 million hectoliters during the calendar year of 2010 (including licensed products abroad) and with exports to more than 50 countries worldwide, Plze?sk? Prazdroj Inc. is the prominent beer producer in the region and the biggest exporter of Czech beer.
- Plze?sk? Prazdroj Inc. is the member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world's biggest beer brewing companies, with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller's brand group includes such important brands as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, and many other successful regional brands.

6 Окт. 2011

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