The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ukraine. The Company “Slavutich” launched the process of renaming into Carlsberg Ukraine
This year the changes connected with the renaming into Carlsberg Ukraine will apply to all external identifiers of the company — email adresses, corporate attributes as well as positioning among consumers and customers. The company's corporate website has been also updated and its new address is www.carlsbergukraine.com. It is planned that in 2012 the legal procedure of renaming will be completed.
We would like to remind that the integration of the company "Slavutich" into the international group Carlsberg started in April 2008. Then it was announced that the scheme of transaction between the Danish company Carlsberg Group and the Dutch group Heineken on purchasing business of the British company Scottish & Newcastle (S&N) comes into force. Under the agreement, 50% of BBH's shares which formerly belonged to S&N moved to Carlsberg Group, the owner of the rest part of assets of Baltic Beverages Holding. As a result, the company "Slavutich" which was part of BBH joined Carlsberg Group.
Peter Chernyshov, Chief Executive at Carlsberg Ukraine: "Renaming will complete the large scale process of integration, which has been taking place for several years. We expect that it will create new opportunities for strengthening the company's image among consumers as well as among partners and potential employees."
6 Окт. 2011