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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Ukraine. The Company “Slavutich” launched the process of renaming into Carlsberg Ukraine

Renaming of the company is the final stage of enterprise integration into the international group Carlsberg.

This year the changes connected with the renaming into Carlsberg Ukraine will apply to all external identifiers of the company — email adresses, corporate attributes as well as positioning among consumers and customers. The company's corporate website has been also updated and its new address is www.carlsbergukraine.com. It is planned that in 2012 the legal procedure of renaming will be completed.

We would like to remind that the integration of the company "Slavutich" into the international group Carlsberg started in April 2008. Then it was announced that the scheme of transaction between the Danish company Carlsberg Group and the Dutch group Heineken on purchasing business of the British company Scottish & Newcastle (S&N) comes into force. Under the agreement, 50% of BBH's shares which formerly belonged to S&N moved to Carlsberg Group, the owner of the rest part of assets of Baltic Beverages Holding. As a result, the company "Slavutich" which was part of BBH joined Carlsberg Group.

Peter Chernyshov, Chief Executive at Carlsberg Ukraine: "Renaming will complete the large scale process of integration, which has been taking place for several years. We expect that it will create new opportunities for strengthening the company's image among consumers as well as among partners and potential employees."

6 Окт. 2011



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