The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Coke looks set to follow up on beer market
Chief executive Terry Davis said yesterday that he still saw a significant role for the company in brewing, despite an agreement that requires the group to stay out of the market for two years.
Mr Davis said he expected CCA would take up its right to buy Foster's mixed drinks, spirits and soft drinks businesses under a deal struck with SABMiller in June.
The deal is conditional on SABMiller winning regulatory and shareholder approval for its $10.8 billion takeover of Melbourne-based Foster's.
CCA is expected to pocket more than $300 million for selling its half-stake in Pacific Beverages to SABMiller.
Under the deal, the group would have to hand over the NSW brewery that produces and distributes in Australia the Bluetongue, Peroni and Miller brands.
Start of sidebar. Skip to end of sidebar.
End of sidebar. Return to start of sidebar.
Mr Davis confirmed CCA would pay about $200 million for Foster's non-beer brands, including the Cougar and Black Douglas labels and Cascade soft drinks.
The only beer asset CCA would keep is Foster's brewing operations in Fiji.
Mr Davis signalled New Zealand could be a launch market for what would ultimately be a fresh assault on the Australian beer market when the two-year period was up.
"I'm passionate (about manufacturing in) Australia rather than have it made somewhere else, so that would be my aim - to start off in distribution but ultimately to be a manufacturer."
Foreign beers that Foster's presently manufactures in Australia include Carlsberg, Corona - owned by Mexican beer giant Modelo - and Stella Artois, owned by the world's biggest brewer, Anheuser-Busch.
Both foreign giants are rivals of SABMiller but Foster's is confident it can keep the Corona contract even under the ownership of the Anglo-South African giant.
Mr Davis said CCA would be well positioned to compete in the beer market in two years.
"That's a long time to wait, but what we do know is the international brewers will be looking for alternative forms of distribution and we think we offer that," he said.
"If you're an international brewer, you have to ask yourself: why would you want your competitor to sell your brands in another country?"
Read more: http://www.news.com.au/business/coke-follows-up-on-beer-market/story-e6frfm1i-1226159785718#ixzz1a7Pj8zgs
7 Окт. 2011