Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Brazilian brewing group Petropolis prefers going national rather than being sold
“We are starting the distribution of our brands in Manaus this month,” said the executive, which is already present in the North in Acre and Rondonia. In the Northeast, a region that is among the priorities of AmBev and Schincariol, Petropolis keeps a distributor in Bahia, but with lackluster volume. “Certainly, our next factory will open in the Northeast,” said Costa, without setting dates.
According to the executive, it would be necessary to add at least another five to the current four factories for the company to reach a national presence. Today the group works with 130 distributors in the country, reaching about 400 000 outlets, which secure a market share of 10.1% of the Brazilian beer market.
Petropolis ranks third among the brazilian beer producers, following absolute leader Ambev (ABInbev) and Schincariol (currently being taken over by Kirin). Petropolis remains ahead of Heineken Brazil, who owns the Kaiser brand.
Since the consumption in the United States and Europe is declining or stagnant, it is expected that Petr?polis call even more attention going forward.
12 Окт. 2011