Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Brazilian brewing group Petropolis prefers going national rather than being sold

The last major brewer in Brazil with mainly brazilian investors, comments on rumors to become the next target of international brewing group eyeing the growing brazilian beer market. The group produces brands like “Crystal”, “Itaipava”, “Local” mainly in the federal states of Sao Paulo and Rio de Janeiro and the sales reach out to the south east and midwest of the country. According to the director of marketing and market relations of Petropolis, Douglas Costa, the company has no interest in being the next takeover target.” „The group’s president, Walter Faria, not thinking of selling or merging now,” says Costa. He explains the strategic goal to be a national supplier of beer, to be reached by 2018. “The goal is to become national.“
“We are starting the distribution of our brands in Manaus this month,” said the executive, which is already present in the North in Acre and Rondonia. In the Northeast, a region that is among the priorities of AmBev and Schincariol, Petropolis keeps a distributor in Bahia, but with lackluster volume. “Certainly, our next factory will open in the Northeast,” said Costa, without setting dates.
According to the executive, it would be necessary to add at least another five to the current four factories for the company to reach a national presence. Today the group works with 130 distributors in the country, reaching about 400 000 outlets, which secure a market share of 10.1% of the Brazilian beer market.
Petropolis ranks third among the brazilian beer producers, following absolute leader Ambev (ABInbev) and Schincariol (currently being taken over by Kirin). Petropolis remains ahead of Heineken Brazil, who owns the Kaiser brand.
Since the consumption in the United States and Europe is declining or stagnant, it is expected that Petr?polis call even more attention going forward.
12 Окт. 2011



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories