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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Brazilian brewing group Petropolis prefers going national rather than being sold

The last major brewer in Brazil with mainly brazilian investors, comments on rumors to become the next target of international brewing group eyeing the growing brazilian beer market. The group produces brands like “Crystal”, “Itaipava”, “Local” mainly in the federal states of Sao Paulo and Rio de Janeiro and the sales reach out to the south east and midwest of the country. According to the director of marketing and market relations of Petropolis, Douglas Costa, the company has no interest in being the next takeover target.” „The group’s president, Walter Faria, not thinking of selling or merging now,” says Costa. He explains the strategic goal to be a national supplier of beer, to be reached by 2018. “The goal is to become national.“
“We are starting the distribution of our brands in Manaus this month,” said the executive, which is already present in the North in Acre and Rondonia. In the Northeast, a region that is among the priorities of AmBev and Schincariol, Petropolis keeps a distributor in Bahia, but with lackluster volume. “Certainly, our next factory will open in the Northeast,” said Costa, without setting dates.
According to the executive, it would be necessary to add at least another five to the current four factories for the company to reach a national presence. Today the group works with 130 distributors in the country, reaching about 400 000 outlets, which secure a market share of 10.1% of the Brazilian beer market.
Petropolis ranks third among the brazilian beer producers, following absolute leader Ambev (ABInbev) and Schincariol (currently being taken over by Kirin). Petropolis remains ahead of Heineken Brazil, who owns the Kaiser brand.
Since the consumption in the United States and Europe is declining or stagnant, it is expected that Petr?polis call even more attention going forward.
12 Окт. 2011

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