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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

EU Malting barley is in short supply – price increase is expected

Michael Fleischer, malting barley trader at Grainexx, Hamburg drew this conclusion today at the International malting barley seminar of research institute VLB, in Berlin. The barley harvest in the EU-27 is insufficient for the needs of the malting industry this year. The prices could increase significantly in the coming months. The chief trader and partner estimates, that the carry over of winter and summer barley from the 2010 harvest may only be about 100,000 tons each. A demand of about 10.2 million tonnes from the 2011 harvest is facing an offer of about 10.4 million tonnes. The balance would not be sufficient for already traded or planned exports AND domestic demand. Other third-country exports of around 400,000 tonnes, which would normally come from the EU, this year would need to be sourced elsewhere. On the import side some lots of old crop Argentine malting barley had already beed sold to the Netherlands and Belgium.
The reason for the scarce supply, were the difficult weather conditions during spring and in harvest time. While the west of the EU had drought conditions in spring, causing problems, in the north a rainy harvest time caused producers concerns. They complain about regionaly heavily reduced yields and poor qualities, especially what the protein content is concerned.
In the meantime, weak prices for malting barley in the EU where caused by the lack of industrial demand. The Brewers are not on the market. Should execution problems arise, because of insufficient quality, the prices will return to rise, following Fleischer.
12 Окт. 2011

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