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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China’s Yanjing beer gets new distributor in Spain

The Yanjing Beer Group, a Chinese beverage producer, has selected Miquel Alimentaci? Group as the new and exclusive distributor of its Yanjing beer in Spain.

Miquel Alimentaci? Group vice-chairman Ramon Miquel Vilanova and Yanjing Group deputy managing director Dai Yongquan have signed the agreement in Spain, reported Beverage Manager quoting El Punta Avui as source.

Yanjing beer is a pilsner style beer with light-to-medium yellow color has a 4.5% ABV for bottle and 5% ABV for can.

Currently, Yanjing beer has a national market share of over 11% , including 50% of the market share in North China and 85% of the market share in Beijing.

With 33,500 employees in 40 factories, Yanjing Group exports its more than 20 products to the US, Italy and South-East Asia.

The company also produces a range of soft drinks, such as ice tea, jasmine tea, and Jiulongzhai syrup of plum.

13 Окт. 2011



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