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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Famous Chinese brewery to open 1st overseas plant

China's brewery giant Tsingtao Beer announced Monday that it is setting up its first overseas plant in Bangkok, capital of Thailand.

The brewery exports beer to over 70 countries around the world. The overseas plant is expected to expand its share in the southeast Asian and European market, according to a statement from the company.

The plant will create hundreds of local jobs and produce about 200,000 liters of beer each year. It will be completed in 18 months and put into operation in 2013, said Jin Zhiguo, chairman of the brewery.

Economic and cultural exchanges between China and Thailand has been growing rapidly, laying foundation for Chinese companies to invest in Thailand, said Li Qun, mayor of Qingdao on China's east coast where the brewery is based.

Chinese investment in Thailand has been growing. China invested $830 million in Thailand in the first eight months of this year, exceeding the total investment last year, said Guan Mu, Chinese ambassador to Thailand, adding that Sino-Thai bilateral trade reached $49.4 billion in the first nine months of this year.

17 Окт. 2011



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