The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Belarus Urges Russia to Recognize Beer Non-Alcoholic Drinks
The Belarusian side insists on changing the current draft regulation, as its adoption will cause significant financial costs for Belarusian breweries, RBC.
"At the moment about 80% of the beer market in Belarus is represented by PET bottle- production. If beer is equated to alcohol, Belarusian manufacturers will have to restructure its manufacturing facilities for producing special glass bottles. This will require huge investing," said Chief of the brewing industry of Belgospischeprom State Concern Eugeni Mariushich.
According to Belgospischeprom, re-equipment of Belarusian breweries will require at least $450 million. This in turn will increase the payback periods and lower output, as well as will cause the closure of some plants.
In turn, executive director of the Belarusian Guild of Brewers Vladislav Skrebtsov notes that the adoption of technical regulations in the current edition, part of the Belarusian producers may leave the market. "We have very strict laws governing the circulation of alcoholic beverages: alcohol is not permitted for everyone, while beer in Belarus is seen as a nonalcoholic product," said Vladislav Skrebtsov.
In Russia, beer was equated to alcohol in July 2011. The Russian side does not support the idea of Minsk. If the brewing industry in the Customs Union is regulated by specific technical regulations, Russia will have to review all amendments to the law "On state regulation of alcohol market." Meanwhile, another member of the Customs Union – Kazakhstan - is against the trade of beer in plastic packaging.
25 Окт. 2011