Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Belarus Urges Russia to Recognize Beer Non-Alcoholic Drinks
The Belarusian side insists on changing the current draft regulation, as its adoption will cause significant financial costs for Belarusian breweries, RBC.
"At the moment about 80% of the beer market in Belarus is represented by PET bottle- production. If beer is equated to alcohol, Belarusian manufacturers will have to restructure its manufacturing facilities for producing special glass bottles. This will require huge investing," said Chief of the brewing industry of Belgospischeprom State Concern Eugeni Mariushich.
According to Belgospischeprom, re-equipment of Belarusian breweries will require at least $450 million. This in turn will increase the payback periods and lower output, as well as will cause the closure of some plants.
In turn, executive director of the Belarusian Guild of Brewers Vladislav Skrebtsov notes that the adoption of technical regulations in the current edition, part of the Belarusian producers may leave the market. "We have very strict laws governing the circulation of alcoholic beverages: alcohol is not permitted for everyone, while beer in Belarus is seen as a nonalcoholic product," said Vladislav Skrebtsov.
In Russia, beer was equated to alcohol in July 2011. The Russian side does not support the idea of Minsk. If the brewing industry in the Customs Union is regulated by specific technical regulations, Russia will have to review all amendments to the law "On state regulation of alcohol market." Meanwhile, another member of the Customs Union – Kazakhstan - is against the trade of beer in plastic packaging.
25 Окт. 2011