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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Belarus Urges Russia to Recognize Beer Non-Alcoholic Drinks

Belarus insists on Russia's no longer equating beer to alcohol. These conditions were laid down by Belarus during the negotiation of a draft technical regulation "On the security of alcoholic beverages," planned within the Customs Union. Representatives of the Belarusian brewing industry claim that considering beer an alcoholic drink will excessively tighten regulation of the industry.

The Belarusian side insists on changing the current draft regulation, as its adoption will cause significant financial costs for Belarusian breweries, RBC.

"At the moment about 80% of the beer market in Belarus is represented by PET bottle- production. If beer is equated to alcohol, Belarusian manufacturers will have to restructure its manufacturing facilities for producing special glass bottles. This will require huge investing," said Chief of the brewing industry of Belgospischeprom State Concern Eugeni Mariushich.

According to Belgospischeprom, re-equipment of Belarusian breweries will require at least $450 million. This in turn will increase the payback periods and lower output, as well as will cause the closure of some plants.

In turn, executive director of the Belarusian Guild of Brewers Vladislav Skrebtsov notes that the adoption of technical regulations in the current edition, part of the Belarusian producers may leave the market. "We have very strict laws governing the circulation of alcoholic beverages: alcohol is not permitted for everyone, while beer in Belarus is seen as a nonalcoholic product," said Vladislav Skrebtsov.

In Russia, beer was equated to alcohol in July 2011. The Russian side does not support the idea of Minsk. If the brewing industry in the Customs Union is regulated by specific technical regulations, Russia will have to review all amendments to the law "On state regulation of alcohol market." Meanwhile, another member of the Customs Union – Kazakhstan - is against the trade of beer in plastic packaging.

25 Окт. 2011



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