The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Budweiser extends World Cup soccer sponsorship
The extension means that the beer maker will have sponsorship rights for the World Cups and Confederations Cups held in Brazil, Russia and Qatar and should aid its plans to expand Budweiser into a global brand.
AB InBev, which also makes Stella Artois, Beck's and Brahma, declined to say how much the company had paid World Cup organisers FIFA, but the company's chief marketing officer Chris Burggraeve said it was a "significant amount".
World Cup top-tier 'partners' paid an estimated $100 million each for rights to the 2010 World Cup. Sponsors, of which Budweiser is one, are estimated to pay 10s of millions of dollars for their rights.
Budweiser entered Russia, World Cup host in 2018, last year and launched in recent months in Brazil, host in 2014.
Qatar will host in 2022, when Budweiser will be the tournament's official beer for a 10th time. Budweiser can be found in beer cafes in some hotels in the Middle East.
"The host country is an important part of the decision," Burggraeve said in a telephone interview. "But the key is the impact on a global audience."
"We had a great year in South Africa (World Cup 2010) even though it's not a significant market for us."
25 Окт. 2011