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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Budweiser extends World Cup soccer sponsorship

Anheuser-Busch InBev SA , the world's largest brewer, has extended its sponsorship of the soccer World Cup to 2018 and 2022.

The extension means that the beer maker will have sponsorship rights for the World Cups and Confederations Cups held in Brazil, Russia and Qatar and should aid its plans to expand Budweiser into a global brand.

AB InBev, which also makes Stella Artois, Beck's and Brahma, declined to say how much the company had paid World Cup organisers FIFA, but the company's chief marketing officer Chris Burggraeve said it was a "significant amount".

World Cup top-tier 'partners' paid an estimated $100 million each for rights to the 2010 World Cup. Sponsors, of which Budweiser is one, are estimated to pay 10s of millions of dollars for their rights.

Budweiser entered Russia, World Cup host in 2018, last year and launched in recent months in Brazil, host in 2014.

Qatar will host in 2022, when Budweiser will be the tournament's official beer for a 10th time. Budweiser can be found in beer cafes in some hotels in the Middle East.

"The host country is an important part of the decision," Burggraeve said in a telephone interview. "But the key is the impact on a global audience."

"We had a great year in South Africa (World Cup 2010) even though it's not a significant market for us."

25 Окт. 2011

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