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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Isaac Sheps to become CEO of Baltika Breweries and Senior Vice President of Eastern European region, Carlsberg Group

Carlsberg Group is pleased to announce it has appointed Dr. Isaac Sheps, currently CEO of Carlsberg UK, to take over the leadership of Baltika Breweries (Baltika), the Group's significant Russian business. Sheps will also be a member of Carlsberg Group Executive Committee responsible for Carlsberg's operations across Eastern Europe. Isaac Sheps will start on 1 December and will replace Anton Artemiev, the current CEO of Baltika and SVP Eastern Europe, who continues as a member of the Baltika Supervisory Board.

Commenting on this announcement, J?rgen Buhl Rasmussen, CEO Carlsberg Group, said:
"Anton Artemiev and his management team have developed Baltika into a clear market leader within the industry and, despite challenging market conditions, Baltika is in a good position to profit from the exciting growth opportunities that Russia has to offer.

Isaac has a great track record at Carlsberg, both in South East Europe and the UK, and I am confident that his strong leadership skills; operational focus; and his diverse, international experience will serve us well at Baltika and across the Eastern European region."

Isaac Sheps joined Carlsberg UK in October 2008 and has been successful in turning the UK business around to a point where it is has tripled its profits while growing market share from 13% to more than 15%, at a time when the UK beer market has been in decline. In 2010, the Carlsberg brand family became the largest off-trade beer brand in the UK. During his previous three years as CEO of Carlsberg in South East Europe, the business managed to premiumise mainstream brands, grow volumes by over 40%, increase average net sales/HL by over 30%, resulting in a five-fold increase in earnings.

Isaac Sheps added: "This is an exciting prospect and I look forward to ensuring that Baltika continues to deliver a very positive contribution to the Carlsberg Group."

Isaac Sheps was born on 26 March 1949 in Romania. He was educated in industrial engineering and management and holds an MBA and PhD in economics.
Isaac started his career in the brewing industry 1998 as President and CEO of United Romanian Breweries. In 2004 he was appointed Chairman of the Board of Directors of Carlsberg Bulgaria, Carlsberg Serbia and Carlsberg Croatia. In 2006 he became CEO of Carlsberg Serbia. Through 2007- 2008 Isaac was in charge of covering 7 countries: Bulgaria, Croatia, Hungary, Slovenia, Serbia, Bosnia and Herzegovina and Montenegro holding the position of CEO Carlsberg South Europe. In October 2008 he was appointed CEO Carlsberg UK.
Before these positions in the beer industry Dr. Isaac Sheps hold several top management positions in the electronic and electro-optic industries.
Dr. Isaac Sheps is a known expert in Quality Management. For the last 17 years he has been a member of the international committee ISO/TC176, responsible for preparing the ISO 9000 family of standards.

27 Окт. 2011



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